#83: Donna LaVoie - How to Tell Your Story in 15 Slides

What is the best methodology for presenting your Company to investors, industry partners, and public funding organizations?

Here is the answer:

In this episode, Donna LaVoie presents her famous “15-slides-methodology” in great detail.

Donna is a proven strategic communications leader in health and science innovation. She is a trusted advisor on strategic communications issues, especially around complex problems affecting multiple stakeholders. She brings a unique combination of public and investor relations expertise, including product launch experience.

LaVoieHealthScience was launched in 2001 after a corporate career with signature biotech companies leading strategic communications functions during tremendous growth, product and business launches, and international geographic expansion.

As an acknowledged leader in health science communications with public and investor platforms, LaVoieHealthScience is recognized as a top 30 independent healthcare agency in the US. The agency has received more than 35 awards for its client work. It is recognized by INC.5000 Hall of Fame – Fastest Growing Private Companies, Boston Business Journal’s top Massachusetts PR firms, PharmaVOICE 100, and O’Dwyers.

We are talking about:
↪️ Why 15 slides are sufficient in corporate presentations
↪️ Why you should have an Agenda slide
↪️ Why an Appendix is important
↪️ What is Better? Detail or Simplicity?
↪️ The interplay of Problem and Solution
↪️ Why the Team slide matters
↪️ Why you need to adapt the presentation to your audience
↪️ And much, much more

Youtube Video

🕛 Timestamps:
(00:00) Intro
(00:45) Donna LaVoie and LaVoieHealthSciences
(02:35) Content of the Episode
(03:00) Review of #bio2022 in San Diego
(04:04) The 15 Slides Presentation Methodology
(08:42) Why is the 15 Slides Methodology Relevant for Experienced Presenters?
(12:15) Why are you here – What is your ask?
(14:00) Why are conventions important?
(16:05) Should Presenters consider the different cultural backgrounds when preparing for presentations?
(16:51) The Importance of Colours
(19:33) Storytelling, Simplicity, Novelty, and Clarity – The Ingredients of Successful Pitch Decks
(24:00) Industry Dilemma
(24:30) What’s Your Story? – 15 Slides Topics Overview
(27:45) Title Slide
(31:15) Company Snapshot
(32:12) The Agenda  Why Creating Anticipation as a Hook Matters in Presentations
.(33:00) Describing the Problem and the Solution – Why it Matters
(37:15) The Market and Target Product Profile
(40:00) Competitive Positioning
(42:20) The Team
(46:45) The Pipeline and Clinical Data
(50:00) Regulatory Strategy
(51:00) Manufacturing Strategy
(52:35) Commercial Strategy
(55:00) Financials
(56:45) Summary of the Presentation
(58:30) How Specific Should Deal terms be in a Pitch Presentation?
(01:01:45) Ending Slide – Cultural and Diversity Considerations
(01:03:00) How Much Time Should Executives Take to Prepare their Corporate Story for Fundraising?
(01:05:00) How LaVoie Health Science Helps Life Science Entrepreneurs and

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