are you tired of losing potential
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investors or clients because your pitch
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lacks the storytelling power to capture
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their interests what if you could Master
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The Art of Storytelling like Elon Musk
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and Steve Jobs captivating your audience
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and leaving them eager to join your
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course in today's video I'll break down
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the storytelling techniques used by Elon
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Musk in his power world presentation you
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learn how to implement these strategies
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and make your startup Stand Out Among
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the rest so let's dive into it the first
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step in a compelling pitch is to
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introduce Evelyn this is how it is today
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it's pretty bad
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what's up that sucks exactly
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I just want to be clear because
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sometimes when people are like confused
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about it this is real okay this is
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actually how most you know most power in
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the world is is generated with with
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fossil fuels identify the core problem
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Your solution addresses and present it
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as the obstacle to your customers
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happiness
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just like musk did make sure the villain
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sets the stage for your hero your
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product or service next create a sense
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of urgency by emphasizing the
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consequences if the problem isn't solved
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this will make your audience feel the
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need to act and invest in your solution
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if you look at the the curve that's a
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famous curve of the killing curve which
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shows the the growth in CO2
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concentration in the atmosphere and
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every year it wraps itself it gets
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higher and higher and if we do nothing
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that's how that's what where it's headed
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make your audience curious about where
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your pitch is heading presents them with
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an interesting fact or image that will
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grab their attention and keep them
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hooked that blue square there is the is
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the land area that's needed to
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transition the United States to a zero
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carbon electricity situation
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it's really not much
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and most of that most of that area is
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going to be in rooftops so it's you you
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won't need to disturb land you won't
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need to find new new areas it's mostly
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just going to be on existing
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the roofs of existing homes and
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buildings so your audience what needs to
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happen to reach the desired outcome
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demonstrate how your product or service
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is the missing piece that will solve the
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problem and create the brighter future
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so the missing piece is what we're going
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to show you tonight
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instead of just talking about your
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solution show it in action use visuals
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videos or demonstrations to bring your
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product to life and make it more
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tangible for your audience
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[Music]
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thank you
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[Music]
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[Music]
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foreign
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[Music]
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[Applause]
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so this is this is a product we call the
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Tesla powerwall when presenting your
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product emphasize its advantages and how
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it can improve your customers lives
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focus on the benefits rather than just
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listing its features I think about sort
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of buying a battery what does this
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provide you well it gives you peace of
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mind so if there's if there's a cut in
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the utilities you're always going to
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have power particularly if you're in a
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place that's very cold now you you don't
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have to worry about
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being out of power if there's a if
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there's an ice storm you can actually go
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if you want completely off grid you can
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take your solar panels charge the
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battery packs and that's and that's all
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you use
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so it gives you safety security uh it
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and it gives you a complete and
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affordable solution create a sense of
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urgency by letting your audience know
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that your solution is available now and
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why they should act quickly
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this will help bridge the gap between
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supply and demand and ensure more
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immediate results
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um so you you can order the power wall
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right now on the Tesla website actually
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go to teslaenergy.com and you can order
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the Powerball right now
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um
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we're going to start we're going to
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start shipping in approximately three or
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four months and initially the ramp will
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be will be slow because these packs will
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be made in our Fremont Factory and then
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next year the ramp will go much much
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higher as we transition to the
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gigafactory in Nevada
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to Big trust use demos customer feedback
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and testimonials to remove uncertainty
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show your audience that your product is
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effective and reliable then the power
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the power that we're using in the
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building to being battery powered of
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course so so let's let's go to the
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camera feed to
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let's go let's go check out the power
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meter
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oh wow the Grid it's actually zero
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this entire night has been powered by
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batteries of
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[Applause]
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not only that the batteries were charged
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by the solar panels on the roof of this
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building
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so this entire night everything you're
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experiencing is stored sunlight
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show your audience how your product or
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service has the potential to grow and
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make a lasting impact this will be
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especially important for investors and
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early adopters
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transport
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to renewable you need approximately two
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billion power packs now that may seem
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like an insane number and I'm very
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tempted to do the you know the brilliant
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thing but
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look restrain my hand
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[Laughter]
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but
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um in order to to it's like two billion
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uh power packs is that is that a crazy
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number is that a possible number it it
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is not in fact the number of cars and
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trucks that we have on the road is
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approximately two billion
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and every every 20 years approximately
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that gets refreshed there's 100 million
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new cars and trucks made every year
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so the point I want to make is that this
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is actually within the power of humanity
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to do
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if we have done things like this before
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and so it's it's not impossible it is it
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is really something that that we we can
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do
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um
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and the final Point number 10
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pitch with passion and show your genuine
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excitement for the future investors are
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more likely to buy into your long-term
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Vision if they see that you are truly
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committed to your cause that that's the
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future we could have
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where the the curve slowly rolls over
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and goes to zero no incremental CO2
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that that's that's the future we need to
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have
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and that's that's something that I and
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and the path that I've talked about the
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solar panels and the and the batteries
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that's the only part that I know that
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can do this
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um and and I think it's something that
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that we must do uh and and we we can do
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and that we will do
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so now that you have learned the secrets
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of Elon musk's storytelling it's time to
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implement these techniques in your own
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pitch remember with a captivating story
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you can win over investors and make your
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startups stand out from the rest
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don't forget to like this video
9:00
subscribe to my channel and share it
9:03
with fellow entrepreneurs who could
9:05
benefit from these valuable insights
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have a great day
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