In history, most of the time, humans needed to provide everything they needed to make a living for themselves. Trading goods were part of life but didn’t take up most of the world’s population’s time.
Industrialization changed the job profiles, the needs of workers, and the availability of goods.
In this century, many people in the western world have jobs to provide services and get what they need for getting through the day in shops. Since I can think I mostly get my shopping done on Saturday.
It is an event for the whole family, and often I invite friends for the coffee breaks to get a bit of socializing.
In March 2020, the pandemic shifted a lot of commerce towards the internet and trained the western world's population to adopt online shopping.
Whenever such a Black Swan Event happens, the consumer’s expectations shift as a result of such a dramatic experience.
What new expectations will appear once the pandemic is over and consumers come back to real-life shopping more often?
Max Weiland is working on solutions for such challenges with his team since 2014.
Founded in 2015 in Switzerland, beaconsmind is a pioneer in location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns.
By fitting stores with Bluetooth beacons that precisely locate and identify customers and integrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers, fundamentally transforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps.
Consumers increasingly expect the convenience of the online shopping experience at the POS. In that regard, LBM is a proven tool and marketing channel for increasing POS sales productivity by implementing digital features to the in-store purchasing experience.
While LBM is a largely fragmented and budding start-up scene, beaconsmind differentiates in many ways compared to relevant competitors:
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