Beginner's Mind
Blueprints for Builders and Investors
Hosted by Christian Soschner
From pre-seed to post-IPO, every company—especially in deep tech, biotech, AI, and climate tech—lives or dies by the frameworks it follows.
On Beginner’s Mind, Christian Soschner uncovers the leadership principles behind the world’s most impactful companies—through deep-dive interviews, strategic book reviews, and patterns drawn from history’s greatest business, military, and political minds.
With over 200 interviews, panels, and livestreams, the show ranks in the Top 10% globally—and is recognized as the #1 deep tech podcast.
With 35+ years across M&A, company building, board roles, business schools, ultrarunning, and martial arts, Christian brings a rare lens:
What it really takes to turn breakthrough science into business—how to grow it, lead it, and shape the world around it.
🎙 Expect each episode to deliver:
- Founder & Investor Blueprints: How breakthrough technologies scale from lab to IPO
- Historical & Biographical Frameworks: Timeless playbooks from the world's great builders
- Leadership & Communication Mastery: Tools to inspire, persuade, and lead at scale
Whether you're building the next biotech success, investing in AI, or leading a climate tech company through hypergrowth—this podcast gives you the edge.
Listen in. Apply what matters. Build companies that last.
📬 Join the newsletter & community: https://lsg2g.substack.com/
Beginner's Mind
#40: beaconsmind - Max Weiland About Starting a Company and get it to a Dual Listing in only 6 years
In history, most of the time, humans needed to provide everything they needed to make a living for themselves. Trading goods were part of life but didn’t take up most of the world’s population’s time.
Industrialization changed the job profiles, the needs of workers, and the availability of goods.
In this century, many people in the western world have jobs to provide services and get what they need for getting through the day in shops. Since I can think I mostly get my shopping done on Saturday.
It is an event for the whole family, and often I invite friends for the coffee breaks to get a bit of socializing.
In March 2020, the pandemic shifted a lot of commerce towards the internet and trained the western world's population to adopt online shopping.
Whenever such a Black Swan Event happens, the consumer’s expectations shift as a result of such a dramatic experience.
What new expectations will appear once the pandemic is over and consumers come back to real-life shopping more often?
Max Weiland is working on solutions for such challenges with his team since 2014.
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in location-based marketing (LBM) software for retail chains. beaconsmind helps retailers run successful location-based marketing campaigns.
By fitting stores with Bluetooth beacons that precisely locate and identify customers and integrating its Software Suite, beaconsmind opens a brand-new channel for retailers to interact with their customers, fundamentally transforming the shopping experience. Thanks to its solution, retailers can converge digital and physical shopping and address the convenience gaps.
Consumers increasingly expect the convenience of the online shopping experience at the POS. In that regard, LBM is a proven tool and marketing channel for increasing POS sales productivity by implementing digital features to the in-store purchasing experience.
While LBM is a largely fragmented and budding start-up scene, beaconsmind differentiates in many ways compared to relevant competitors:
- unique one-stop-shop featuring hardware and software;
- focus on retail with an actionable and plug-and-play solution;
- customized beacon solution requiring no maintenance;
- one of the first global roll-outs in an emerging industry with Adidas seeking to equip up to 15k POS worldwide with the beaconsmindsolution.
The podcast guests and host will discuss questions like?
- Foundation of a novel company
- Key Milestones in beaconsmind corporate development
- Benefits of an IPO in Europe
- beaconsmind solutions
- The future of Commerce
Interested?
Link to the Video of the Recording:
YouTube
Speaker:
Christian Soschner
Max Weiland
Organizations:
CS Life Science Invest
beaconsmind
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