EP 160 - Vadim Fedotov: Elevate Your Wellbeing: How Data-Driven Choices Create Peak Performance

Still trying to optimize your health with guesswork and generic advice?
Most people settle for “one-size-fits-all” supplements and hope for the best-missing out on the breakthroughs that only real data and personalization can offer.
In a world flooded with empty promises, few realize how quickly tailored, science-backed solutions can transform energy, focus, and longevity.

Enter Vadim Fedotov—ex-pro athlete, CEO, and co-founder of Bioniq, the health tech company bringing truly personalized care to the world’s top leaders, innovators, and athletes.

In this eye-opening conversation, Vadim reveals why your biology is as unique as your fingerprint—and why the future belongs to those who personalize, measure, and adapt.
Discover the systems, mindsets, and science behind optimizing human potential—without wasting time, money, or hope on outdated approaches.

🎧 Watch now to explore:
1️⃣ The fatal flaw in “one-size-fits-all” wellness—and how personalization is rewriting the rules
2️⃣ How AI, data, and regular feedback loops empower you to outpace your peers—at work, in health, and in life
3️⃣ Lessons from elite sports: why discipline, team dynamics, and feedback matter in business
4️⃣ The “feedback loop” secret that’s changing the supplement industry forever
5️⃣ Vadim’s vision for a future where your fridge, wearable, and AI coach work together to help you thrive

👤 About Vadim Fedotov
Vadim is the co-founder and CEO of Bioniq, former CEO at Groupon, and a former professional basketball player with the German National Team and Buffalo Bulls. Driven by his passion for health optimization, he’s building a global, interdisciplinary network of thought leaders to put cutting-edge, personalized care within everyone’s reach.

💬 Quotes That Might Shift Your Thinking:
(00:08:27) "Personalized health isn't a trend; it's the future of wellness."

(00:15:54) "There is no single right diet, exercise, or routine—every body truly needs something different."

(00:44:11) "Personalization in health is not a luxury anymore; it’s quickly becoming a necessity."

(01:06:26) "You only fail when you give up—resilience defines success."

(01:23:21) "Seventy percent of your health is determined by nutrition, not pharmaceuticals or medicine."

🧭 Timestamps to Explore:
(00:03:32) Why Visionary Leaders and Families Move to Dubai
(00:08:27) Personalizing Health Revolution How Data-Driven Wellness Changes Everything
(00:09:27) Health as the New Wealth Post-Covid Insights
(00:15:52) Busting Health Myths There’s No One-Size-Fits-All
(00:18:28) Data Over Opinion Navigating Health Complexity
(00:21:03) Olympic Research Sparks Personalized Health Innovation
(00:23:51) When Obvious Solutions Don’t Exist—The Birth of Bioniq
(00:25:40) When a "Dumb Idea" Becomes a Massive Opportunity
(00:31:01) Setting Personal Health Goals With AI and Data
(00:34:40) Real-World Feedback Loops Cut Through Wellness Hype
(00:40:07) Data-Driven Breakthroughs That Save Lives
(00:44:11) Why Health Personalization Is Now a Necessity
(00:54:31) Leadership, Discipline, and Lessons from Elite Sports
(01:01:04) Finding Pride and Resilience Against All Odds
(01:23:21) Redesigning Healthcare Starting With Nutrition

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🎙️ Beginner’s Mind ranks in the Top 10% globally—and is recognized as the

Transcript

00:00:00:00 - 00:00:26:14

Christian Soschner

Here is a question for you. What if everything you have learned about health is just wrong? We are told there is one perfect diet, one best supplement, one size fits all. But the truth most health advice is built on myths. And millions are paying the price.

00:00:26:14 - 00:00:32:23

Christian Soschner

The truth is, your body is unique. So why do we treat health like a factory line?

00:00:33:00 - 00:00:49:15

Christian Soschner

Today, personalized medicine is no longer a luxury. It's a necessity. But most people are lost in a maze of contradictory science, celebrity trends and medical claims. And here is the cost.

00:00:49:15 - 00:00:57:11

Vadim Fedotov

82% of all females have two low iron levels. But over

00:00:57:11 - 00:01:01:01

Vadim Fedotov

85% of those women are currently taking iron supplementation.

00:01:01:07 - 00:01:12:15

Christian Soschner

The problem is simple. Generic advice fails and the stakes are high. We are living longer, but unfortunately not healthier.

00:01:12:15 - 00:01:21:05

Vadim Fedotov

I mean, I played against NBA players, I played against the national team of Spain. We're we're down by 40 points at halftime or something.

00:01:21:07 - 00:01:23:01

Vadim Fedotov

And the coach said,

00:01:23:01 - 00:01:33:09

Christian Soschner

It's just like in elite sports. Resilience and personalization are the difference between thriving and just surviving.

00:01:33:09 - 00:01:35:12

Christian Soschner

But there is a path forward.

00:01:35:14 - 00:01:44:18

Christian Soschner

Imagine a world where your health plan adapts to you every day, in every minute, in real time.

00:01:44:18 - 00:01:46:14

Vadim Fedotov

There is a dream that I have a vision,

00:01:46:14 - 00:02:13:02

Vadim Fedotov

where you wake up in the morning, you go downstairs to your kitchen, you your fridge has a scanner, the scanner screens, your face. You put your hand and a screen scans your hand. And based on your temperature, based on your data, your wearable data, your sleep, your face, your sagging as of your eyes, the the the body will be able to tell what's missing, and the machine would create

00:02:13:02 - 00:02:22:05

Christian Soschner

And that's not science fiction. That's the vision of my guest today, Vadim Fedotov, co-founder and CEO of Bionic.

00:02:22:05 - 00:02:31:21

Christian Soschner

He is a leader in healthtech and light athletes, and the mind behind one of the world's most advanced, personalized wellness platforms.

00:02:31:21 - 00:02:46:06

Christian Soschner

Today, Vadim shares how the myths of health are being shattered by resilience on the court and in the boardroom. Matters more than talent and how the future of medicine begins with you.

00:02:46:06 - 00:03:06:03

Christian Soschner

But before we begin a quick request, if this conversation sparks a new insight or challenges your perspective, consider following the show or leaving a thought for review or sharing it with someone in your circle who values real progress.

00:03:06:05 - 00:03:19:21

Christian Soschner

That's how we attract more visionary leaders and elevate the depth of every episode. So stay with us. This episode may change the way you see your own health forever.

00:03:19:21 - 00:03:24:14

Christian Soschner

Why is everybody moving to Dubai right now.

00:03:24:24 - 00:03:37:14

Vadim Fedotov

I think there's several aspects. Number one is it's incredibly convenient. It's although it's a megalopolis, it's still a small town where you can get anywhere in 25, 30 minutes. Everybody lives around 20

00:03:37:14 - 00:03:39:03

Vadim Fedotov

minutes away from the airport.

00:03:39:03 - 00:03:42:06

Vadim Fedotov

But really IT infrastructure is brand new.

00:03:42:06 - 00:03:43:06

Vadim Fedotov

So it's very thought

00:03:43:06 - 00:03:51:19

Vadim Fedotov

through, all the big international brands. So you have I mean, I lived in New York, I lived in London, I lived all over the place, and all those big brands have now outlets

00:03:51:19 - 00:03:52:11

Vadim Fedotov

here.

00:03:52:13 - 00:03:55:22

Vadim Fedotov

So anything that you liked and then somewhere else, you like the Arts Club in London,

00:03:55:22 - 00:04:03:17

Vadim Fedotov

that was stop in Dubai. You know, you like you like some gym in New York. The gym opens up here. All the fancy restaurants from Miami,

00:04:03:17 - 00:04:10:19

Vadim Fedotov

all the hotel chains. But then because it's Dubai, you can't just open up the same thing that you did in Europe and the US.

00:04:10:19 - 00:04:27:04

Vadim Fedotov

You have to actually go all out here to compete because there's so much money here. You have obviously the safety aspect is incredible safe. Like you don't have to lock your car, you have to lock your house. You can leave your stuff on the beach. You don't have to think about things, especially compared to something like London currently.

00:04:27:06 - 00:04:38:04

Vadim Fedotov

And then last but not least, you can't beat zero taxes. So not having income tax or have very limited taxes on on you know, on profit is is very, very nice setup.

00:04:38:13 - 00:04:52:00

Christian Soschner

And is this really true? I mean, you see it on the internet often that people talk about moving to, to buy. Is this really true that they are not just going on holiday terror? This is true for two weeks that they are really moving there with everything.

00:04:52:02 - 00:04:52:13

Vadim Fedotov

Oh,

00:04:52:13 - 00:05:09:15

Vadim Fedotov

I mean, Dubai had the highest, immigration of millionaires in the last year, and this year is going to be even more than last year. So it's definitely certainly true. I mean, the city is in front of your eyes, just growing, growing and growing with incredible new developments being built.

00:05:09:15 - 00:05:13:17

Vadim Fedotov

Yeah. I think the quality is is speaking

00:05:13:17 - 00:05:17:04

Vadim Fedotov

for itself, including the quality of the people who are moving here.

00:05:17:16 - 00:05:33:22

Christian Soschner

You mentioned that, the highest numbers of millionaires is moving to, to buy currently. What's, what's the main reason for them to leave Europe for example. Why why do they decide to buy. I mean, Europe is nice. Why not just stay here?

00:05:33:24 - 00:05:34:14

Vadim Fedotov

I think the

00:05:34:14 - 00:05:57:10

Vadim Fedotov

tax policies in Europe are getting more restrictive. Think security is becoming an issue. Many major cities, a lot of, a lot of people in on my network have have had issues with robbery or had issues that were violently. And I also think from an upbringing perspective for children, Dubai is a very, very conservative.

00:05:57:12 - 00:06:07:16

Vadim Fedotov

So there's a lot of people who have young children who at this given moment, maybe prefer conservative, you know, surroundings then and then other countries currently.

00:06:08:18 - 00:06:10:24

Christian Soschner

In what way? Conservative.

00:06:11:01 - 00:06:16:07

Vadim Fedotov

I think it's a political topic. But look, there's liberal people out there, and then there is conservative

00:06:16:07 - 00:06:23:14

Vadim Fedotov

people and the people who rather prefer conservative approaches. With young children specifically, they choose to

00:06:23:14 - 00:06:25:18

Vadim Fedotov

be here and bring them, bring them up here.

00:06:25:20 - 00:06:38:21

Christian Soschner

So it's basically it means for parents with children that, their kids can have, similar upbringing, like in Europe with, similar schools, just from the conservative part, of society with conservative values.

00:06:38:23 - 00:06:40:12

Vadim Fedotov

Like European from,

00:06:40:12 - 00:06:50:13

Vadim Fedotov

you know, when I was went to school in Germany in 91. So Europe for from, you know, a long time ago not the from not the current Europe. So. Yeah. Yeah.

00:06:50:18 - 00:07:05:07

Christian Soschner

I'm, I went to school in the 80s, so it's, on the countryside in Austria, I think it was pretty much the same, like in Germany back, back then, before the German, when the, in 1989.

00:07:05:09 - 00:07:07:07

Christian Soschner

But did you grow up in Europe?

00:07:07:10 - 00:07:16:16

Vadim Fedotov

I grew up next to Munich. I grew up in Garmisch-Partenkirchen. So not far away from Austria. Beautiful. Yeah, it was province. It's, it's it's still one of the most beautiful places. So I grew

00:07:16:16 - 00:07:28:03

Vadim Fedotov

up. I grew up in Garmisch, finished, finished my, my high school next to, the area of Bonn. But, no one's studying in New York in the US.

00:07:28:05 - 00:07:37:08

Christian Soschner

Right. But, let's jump right into our question marathon for the next two hours and start with the first question for the people.

00:07:37:11 - 00:07:38:01

Vadim Fedotov

Who.

00:07:38:01 - 00:07:51:08

Christian Soschner

I know, just listen for five minutes and then jump off because they are in a hurry. Maybe moving to two pi. What three minutes do you want them to remember from this episode?

00:07:51:10 - 00:07:52:04

Vadim Fedotov

I think the main

00:07:52:04 - 00:08:19:15

Vadim Fedotov

idea is when it comes to health, are certain things. Number one, it has to be safe. So quality should be first and foremost and ranked second. One, it has to be efficient. And the third one is which people need to realize is we're personalizing everything in the world. But when it comes to supplementation, we still take one size fits all approach, which basically says on a bottle, says take two pills and everybody takes two pills.

00:08:19:15 - 00:08:58:07

Vadim Fedotov

You take two pills, I take the pills. Our children, our parents. And that's just not right. We have a lot biochemical database for for continuous blood testing, for micro elements, for vitamins. And every single body is different compared to each other. And every single body needs something else in different moment. In times. So what I people want, I want people to understand is that the current setup or the current market for supplementation of micronutrients is ready to be disrupted because the status quo hasn't changed in decades, but the access to diagnostics has become complete, complete, more open.

00:08:58:09 - 00:09:09:04

Vadim Fedotov

And now you can combine the axis of diagnostics with the personalized solution. And one and I think this is the next forefront, and this is the next wave of innovation in the health space.

00:09:09:14 - 00:09:19:06

Christian Soschner

And it's a lot of part of our longevity. When we talk about your field, what's the latest development that truly excites you?

00:09:19:08 - 00:09:32:01

Vadim Fedotov

I mean, my field is it can be very broad. My field can be anything in terms of health and wellness. My field can be very, very limited, which is micronutrients. Think the things that excites me, excites me, excites me most, is

00:09:32:01 - 00:09:45:22

Vadim Fedotov

that there's a shift going on and people's opinion about health. Health is truly the new wealth where people understand, especially after Covid, how health can become a limiting factor if you don't look after it.

00:09:45:24 - 00:10:05:02

Vadim Fedotov

So you see this shift that our target audience before Covid was 35, 40, 40 plus year olds we have now 1820 year olds are interested in their health and their well-being because there's a cosmic shift going on where people are more open to to understand better what's going on inside of them. And then those younger people start educating their parents.

00:10:05:04 - 00:10:24:01

Vadim Fedotov

So isn't that it used to be parents. We used to tell the children eat healthy, eat your greens, take your supplements, go for a walk. Now it's the children telling their parents. And I think that's the biggest shift. The biggest shift is from a consumer perspective. There's a shift in expectation that looking after the health is the main thing, not just a side thing.

00:10:24:04 - 00:10:28:15

Christian Soschner

What's your opinion? Where is this shift coming from? Why is this happening?

00:10:28:17 - 00:10:30:04

Vadim Fedotov

Because people were exposed to

00:10:30:04 - 00:10:50:19

Vadim Fedotov

what's happens when you don't look after your health. People got the scare of their life with Covid. People realized that everything that you have, all your toys, all your tools, all that, all that stuff can be taken away from you the moment you can't get out of the house, the moment you are restricted in your life, the moment you are feeling unsure, the moment you are scared of getting sick.

00:10:50:21 - 00:10:53:21

Vadim Fedotov

And this is when the shift happened.

00:10:53:21 - 00:11:06:05

Christian Soschner

That's interesting. When you think back 20 years ago, it basically was smoke. Drink whatever you want, eat whatever you want. When you are sick. Then you go to the doctor. And now we are living in a completely new era of health.

00:11:06:07 - 00:11:11:15

Vadim Fedotov

It's not even preventive anymore, so prevent illnesses. I don't want to get sick. Attractiveness

00:11:11:15 - 00:11:24:00

Vadim Fedotov

is I want to optimize. I will be better than right now. So we're seeing the first, first, first era where people are not just not trying to get sick. They're trying to take status quo and get better. They want to go in the other direction.

00:11:24:02 - 00:11:24:10

Vadim Fedotov

They want to

00:11:24:10 - 00:11:28:06

Vadim Fedotov

like, hey, good work. Can I be in 30 years? 50 years? People were

00:11:28:06 - 00:11:45:15

Vadim Fedotov

talking about living past 120 are not considered crazy anymore, because people understand that if the dynamics that happen over the last 3 or 4 years continue to happen and compound, then that this shift will be much, much stronger. And the implementations and, you know, the impact can be significant.

00:11:45:15 - 00:11:52:24

Christian Soschner

What password would you choose for this trend? I mean, if it's not, preventive medicine anymore, but.

00:11:53:01 - 00:11:54:20

Vadim Fedotov

It's health optimization and health.

00:11:54:20 - 00:11:56:20

Christian Soschner

Optimization. Health optimization.

00:11:56:22 - 00:12:00:06

Vadim Fedotov

That's very interesting. How many the works going on.

00:12:00:08 - 00:12:06:07

Christian Soschner

Have the early in this trend or is it already, global?

00:12:06:09 - 00:12:06:21

Vadim Fedotov

The other

00:12:06:21 - 00:12:14:20

Vadim Fedotov

positive trend is, is that it's global around certain people. It's it feels global when you're part of it.

00:12:14:20 - 00:12:22:10

Vadim Fedotov

I mean, when you look at the Huberman to the state, all those worlds, then I mean, last year,

00:12:22:10 - 00:12:37:09

Vadim Fedotov

the number one podcast in the world was Huberman talking about the impact of alcohol. Can you imagine 3 or 4 years ago, a Stanford professor having the number one podcast in the world and the topic for it to being alcohol is impact on health?

00:12:37:11 - 00:12:45:21

Christian Soschner

I think it would have been his last lecture of the university 20, 20 years ago especially. I think it was quite normal to drink alcohol.

00:12:45:23 - 00:13:12:11

Vadim Fedotov

So yeah. So it's it's indicative and indicative. There's there's a shift in people's demand and interest in health. And you see this first foremost. So yes, it's not as niche. It's not as big as I would love it to be because the in it. But it's not as niche as some people think it is, because you can tell if you listen to podcasts and you like, scientific based content, then you would like to know more how to optimize yourself.

00:13:12:14 - 00:13:21:20

Christian Soschner

I think this is an interesting information for investors. When the trend is there and it's still early, there might be a lot of opportunity in this area. So the perfect.

00:13:21:23 - 00:13:23:21

Vadim Fedotov

Numbers are industries are incredible.

00:13:23:21 - 00:13:44:19

Vadim Fedotov

I mean, there's double digit tigers everywhere. Anything you look, I mean personalized medicine and personal supplementation is growing between 15 to 25% just from the math perspective. And that's not even talking about, you know, personalized medicine in a as a whole that I think the growth there will, will, will, will keep on going because now you have access to diagnostics, which is cheaper and quicker.

00:13:44:19 - 00:13:49:00

Vadim Fedotov

As I said, now you have the telemedicine aspect. So it's remotely now you

00:13:49:00 - 00:13:59:16

Vadim Fedotov

have also from a law perspective, I think there's a lot of things coming towards personalized dosage. And when you can combine those things where you can

00:13:59:16 - 00:14:06:13

Vadim Fedotov

track quicker, have access more and receive things that are tailor made to your needs at this given moment.

00:14:06:15 - 00:14:15:04

Vadim Fedotov

This will be a very, very big change in our current structure of, you know, health care or as some people call sicker.

00:14:15:07 - 00:14:26:01

Christian Soschner

As the next 20 years can probably 20 or 30 years that this change will occur. When was the first time in your life that you asked the question, what's this healthy mean?

00:14:26:03 - 00:14:26:17

Vadim Fedotov

That was,

00:14:26:17 - 00:14:48:22

Vadim Fedotov

a little bit less than ten years ago, when I was around 32, and I had the symptoms that I didn't expect to have around 32, I had the brain fog, I had the fatigue I had to diagnose, I had the additional weight. I had the the the the missive, the desire or the joy where which was very surprising where somebody who has, you know, I'm a professional

00:14:48:22 - 00:14:49:19

Vadim Fedotov

athlete in my past.

00:14:49:19 - 00:14:53:10

Vadim Fedotov

I'm, I have access to information, I have access to resources.

00:14:53:10 - 00:15:08:16

Vadim Fedotov

And when I realized that there's something going on from a body perspective or a for a from a physical perspective, I went and saw a doctor, spoke to a doctor, wanted to find out what's wrong with me, and realized that his approach was, let me check your blood.

00:15:08:16 - 00:15:24:17

Vadim Fedotov

I don't see an illness. You're not ill. There's nothing I can do. If you're ill, I'll prescribe you something. And that feedback loop was just something that was not in line with what I expected. So that kind of sent me on my path to, you know, to bionic and to, you know, build something in that space.

00:15:24:20 - 00:15:39:20

Christian Soschner

Come back, young man, when you have a serious illness that don't bother me. Basically, in the last ten years, you probably did a lot of research in health. What healthy means, what it can do to increase your health. What was the wildest.

00:15:39:20 - 00:15:41:11

Vadim Fedotov

Health myth.

00:15:41:13 - 00:15:45:04

Christian Soschner

That you heard during your research?

00:15:45:06 - 00:15:46:04

Vadim Fedotov

I think myth

00:15:46:04 - 00:16:02:19

Vadim Fedotov

is it's hard because there's a couple things. What people realize is there is no right thing for everyone. There is no best diet. There's no best exercise. It does not exist. Even sleeping patterns are not the same for everyone. Some people sleep good on four hours and five hours because they get enough sleep,

00:16:02:19 - 00:16:05:19

Vadim Fedotov

some sleep, and they can all nap in the afternoon.

00:16:05:22 - 00:16:07:03

Vadim Fedotov

Some people don't have

00:16:07:03 - 00:16:30:03

Vadim Fedotov

eight hours of sleep. They cannot recharge fully because their growth hormone release will not happen in a lesser amount of time. There's things about diet perspective. I just last ten years witnessed the hype of keto, of carnivore, of, you know, paleo, you know, intermittent fasting, which was the thing to do five years ago. Now everybody's screaming, stop doing it, especially as a woman.

00:16:30:03 - 00:16:48:21

Vadim Fedotov

Don't do it over 14 hours. Be careful. Look. Look for your thyroid functions. Make sure that there's enough intake there that so the thing that changes are happening in front of our eyes. The one thing that you realize is because there's so much more access, all those things that we grew up with, like the standard American diet, right,

00:16:48:21 - 00:16:51:18

Vadim Fedotov

where carbs was the main point of your intake?

00:16:51:23 - 00:16:55:03

Vadim Fedotov

Yeah, we find out that this was just sponsored by

00:16:55:03 - 00:17:12:16

Vadim Fedotov

companies, but a lobby ism to increase the intake of carbohydrates, it was never the best time. So there's a lot of things coming out of the surface that were taught to us in the past were lobby ism was the main aspect of it. Fat is not bad for you.

00:17:12:18 - 00:17:30:08

Vadim Fedotov

Sugar is not good for you. But in certain times and certain times of the day, and then God's combination can be beneficial. And it does. Like everybody's trying to draw the devil on the wall. But that's not how it is, how health and medicine works. So there's a lot of things out there where people that used

00:17:30:08 - 00:17:35:06

Vadim Fedotov

to say, this is the anybody who tells me this is the only way how to do it.

00:17:35:08 - 00:17:37:15

Vadim Fedotov

Stop listening to because I

00:17:37:15 - 00:17:58:22

Vadim Fedotov

have experienced, I've seen 2225 year old twins, both fitness instructors, living together in the same roof, eating together, working out together. They did the blood test with us. It could have not been more different. People are completely different even when they have to have the same parents, live in the same house, work out the same way and eat the same things.

00:17:58:24 - 00:18:03:12

Vadim Fedotov

So for those two people, you need two different approaches, just like for anybody else.

00:18:03:21 - 00:18:20:07

Christian Soschner

It's interesting, isn't it really complex? You have a lot of opinions on the markets, opinions that are completely opposing sometimes. I mean, you have the Huberman podcast you mentioned you have other podcasts, you have other experts, then you have the lobbies on how, how, how do you deal with this complexity in your company.

00:18:20:10 - 00:18:41:07

Vadim Fedotov

So there's a couple of ways. Is number one is data doesn't lie. So we believe that if you can quantify something then that's a starting point. If people just claim something with no data then we're not going to even pay attention to it. The reason why people like Peter or Tio or Huberman are gaining traction is because compared to other

00:18:41:07 - 00:18:47:01

Vadim Fedotov

people, which I don't want to name right now, you know, like loud statements for clickbait.

00:18:47:22 - 00:18:54:10

Vadim Fedotov

Stating that if you put a banana in a, in a, in a, in a speaker, it has five times more sugar than a banana if you just eat

00:18:54:10 - 00:19:09:21

Vadim Fedotov

it like stuff like, because they can back it up with data. So what we're trying to do is you trying to be data back, and you're trying to be conservative and you trying to say or do everything that you do saying it might work, but double check.

00:19:09:21 - 00:19:13:18

Vadim Fedotov

So it's never it's never just black and white. We're never going to go

00:19:13:18 - 00:19:19:13

Vadim Fedotov

down screen. This is the right thing to do. You have to be you have to be sure that

00:19:19:13 - 00:19:29:14

Vadim Fedotov

you provide people clarity that this might be a working option. And the reason why you believe that is because data like this, this publication, this group showcases that factor.

00:19:29:14 - 00:19:30:00

Vadim Fedotov

Okay.

00:19:30:02 - 00:19:54:01

Christian Soschner

Let me ask you a critical question. You talk a lot about data, a lot about science, and you have a scientific approach in your company and your past is, a pro athlete in basketball. You played for the German national team. But brought you into the Scientific HealthTech world. Wouldn't it be much easier for a pro athlete to tweet you like Michael Jordan, for example, Nike?

00:19:54:01 - 00:20:07:00

Christian Soschner

Or let's just get signed up for Adidas. Show your face, show your body, show your shoes, and people buy it and you make money. Why to health think about even science is complex. Why did you choose that complex, difficult, challenging path?

00:20:07:03 - 00:20:15:16

Vadim Fedotov

First of all, nobody would pay me money to advertise for Nike. I was never that good. I was, I was at best average for, for, you know, for

00:20:15:16 - 00:20:20:23

Vadim Fedotov

college level. And when you get to the US, you realize how good basketball really is. It's not in Europe, it's

00:20:20:23 - 00:20:25:21

Vadim Fedotov

in the US. You see. True basketball. I always had two passions.

00:20:25:23 - 00:20:31:00

Vadim Fedotov

One was education, one was health. And I was want to do something that I have

00:20:31:00 - 00:20:36:19

Vadim Fedotov

I don't need to be convinced by to do, health related things I do every day, regardless of

00:20:36:19 - 00:20:51:18

Vadim Fedotov

I'm getting paid or not, because there's is something that I that drives me. And the reason why I went into this field in terms of diagnostics and for the personal solution, is because I wanted to find a solution that I can use myself.

00:20:51:20 - 00:21:15:12

Vadim Fedotov

This was a scratch your your own itch kind of thing. I'm like, hey, I want to know what I need, and I want to know if it works. Why does not nobody offer it? Maybe I can find somebody. So obviously, as you said correctly, I don't have a medical background. So I was able to research and discover that 2011, 2017, there was incredible research being done on micronutrient impact on professional athletes.

00:21:15:12 - 00:21:43:16

Vadim Fedotov

Olympic athletes, 954 of them over six years time in Switzerland. And they were able to showcase that if you provide people personalized supplements, vitamins and micro elements and optimize those athletes levels, they become cognitively and physically much more capable and have significant improvement levels and standardized tests. And I was blown away that if you can give a professional athlete supplements, that he can perform better and think quicker and make less mistakes.

00:21:43:18 - 00:22:01:18

Vadim Fedotov

What can you do for a regular person? So that's kind of how my past started. I wanted to find a solution for myself, realized there's not one on the market, but realize there's one currently in research. And then the idea was, let me take that in venture property. Let me take the data sets and let's see if we can scale it into a global company.

00:22:01:21 - 00:22:09:18

Christian Soschner

That's it makes such a huge difference to personalized supplements. I mean, is the outcome really that much better?

00:22:09:20 - 00:22:10:23

Vadim Fedotov

Very simple example.

00:22:10:23 - 00:22:18:19

Vadim Fedotov

82% of all females have two low iron levels. But over

00:22:18:19 - 00:22:22:09

Vadim Fedotov

85% of those women are currently taking iron supplementation.

00:22:22:09 - 00:22:26:03

Vadim Fedotov

So you need to understand that nine out of

00:22:26:03 - 00:22:43:05

Vadim Fedotov

ten women almost are currently taking something that does not work for them, or barely works for them. When you personalize in the matter of three months, over 90% of those women are in the optimal level.

00:22:43:07 - 00:23:02:00

Vadim Fedotov

So you go from something that barely works, if at all, to something that most of the time leads you to an optimal level. This optimal level will lead to higher recovery rates, less sick days, and your body focusing on bedding getting stronger and better instead of fighting illnesses.

00:23:02:00 - 00:23:24:06

Christian Soschner

That's interesting. That's very interesting. Let's come back later to that point. When we talk about what, diagnostics can do and how you do it and, how you crunch the data and help people. Let me ask you one question before that. I mean, reading about health supplements is one thing. A lot of people do that on the internet these days, especially with the advanced internet of 2025.

00:23:24:06 - 00:23:42:09

Christian Soschner

It's really great. But they don't feel the urge to found the company. What got you going on this journey? Why did you decide to, to found the company and not just stay on the consumer level and say, okay, internet is great, I use it and research it. Now I want to change something. I found the company. What sparked this urging?

00:23:42:09 - 00:23:43:06

Christian Soschner

You?

00:23:43:08 - 00:23:44:03

Vadim Fedotov

I think that the urge

00:23:44:03 - 00:24:00:00

Vadim Fedotov

was because literally there was nothing there. And I thought it took me two years. So I researched for two years. I talked to sports teams, I spoke, I went to Silicon Valley, I looked, I talked to VCs, I looked into portfolio offices. If there's something that and it just blew my

00:24:00:00 - 00:24:03:08

Vadim Fedotov

mind that something so obvious does not exist yet.

00:24:03:10 - 00:24:06:07

Vadim Fedotov

And when something is obvious and doesn't exist, it just screams

00:24:06:07 - 00:24:21:09

Vadim Fedotov

at somebody who has an entrepreneurial spirit that this cannot be the case and this has to be solved. Then when I did the pilot and did a pilot group for it, one of the people who were part of the pilot group was the head of performance for the UFC.

00:24:21:09 - 00:24:40:24

Vadim Fedotov

So the Ultimate Fighting Championship out of Nevada and Vegas, and he asked me to fly out to meet with the senior vice president. And I flew out in November 2018. And during the meeting, they said they've never seen a product like this before. So what I was doing on a pilot level was already on a global level,

00:24:40:24 - 00:24:44:08

Vadim Fedotov

seen as the pioneer and leader in that space.

00:24:44:10 - 00:24:48:12

Vadim Fedotov

The moment where I realized, I need to take this from a pilot to a full blown company.

00:24:48:12 - 00:24:54:03

Vadim Fedotov

So I quit the day job, launched a company in London in January 2019, and took it from there.

00:24:54:05 - 00:24:58:24

Christian Soschner

You, worked with the UFC, you negotiated with Dana White.

00:24:59:01 - 00:25:03:00

Vadim Fedotov

I know it was not Dana White. That was one of the senior, but not Dana there.

00:25:03:06 - 00:25:14:12

Christian Soschner

But it's great. It's great working with the UFC. It's, they're the best athletes in the world, in my opinion. No grounds talent. Okay. You don't agree?

00:25:14:14 - 00:25:14:24

Vadim Fedotov

It's hard

00:25:14:24 - 00:25:19:15

Vadim Fedotov

to ask a basketball player what he's doing. Oh, sorry. Yeah, okay.

00:25:19:17 - 00:25:20:01

Christian Soschner

My friend.

00:25:20:04 - 00:25:23:17

Vadim Fedotov

I don't think it's hard. I mean, I mean, the best athletes are the

00:25:23:17 - 00:25:32:20

Vadim Fedotov

decathlon. Decathlon is considered globally accepted by all athletes. That that's the ultimate athlete. Everything else is is up to your taste.

00:25:32:22 - 00:25:59:08

Christian Soschner

Yeah. I have a martial arts background, so basically, I'm, biased in that direction. Let me ask you one question to your entrepreneurship journey. You said, in that space, no solution existed, and you saw the opportunity when I talk with other people and they came to the conclusion, okay, this is a space where nothing exists. They conclude, maybe it's just a dumb idea.

00:25:59:10 - 00:26:19:02

Christian Soschner

Why should I have to try that? Nobody's doing that. And if it was a good idea, someone would do it and a big company already would be on it. So it must be really dumb and stupid and, you know, going forward. I mean, I live in Austria, so probability is also a little bit of a background. Why, why, why you're not scared in that moment to say, okay, nobody's doing that.

00:26:19:02 - 00:26:26:05

Christian Soschner

Why did you not question yourself but said, okay, let's go, let's do it. Let's change it. What what what made a difference for you?

00:26:26:07 - 00:26:26:16

Vadim Fedotov

Because

00:26:26:16 - 00:26:33:20

Vadim Fedotov

I wanted to use the product myself regardless, I was so convinced of this product for personal usage. I was so commitments, products for usage for my

00:26:33:20 - 00:26:46:10

Vadim Fedotov

friends and family. I mean, my whole family has been on it from day one since launching it or testing 2018. We have not never missed a day, a week, a month. We did the business every three months because we understand how it changes.

00:26:46:10 - 00:27:07:09

Vadim Fedotov

So I was so convinced that even if this would be just a niche hobby, quote unquote hobby, it's still worthwhile doing it because it's so important for my everyday life, because it's so important for everyday life of the people I care about. And when you start something out of that passion, then you have the opportunity to grow into something special.

00:27:09:08 - 00:27:27:09

Christian Soschner

What does that mean for people? I just I just try to think it through. While you were speaking, at the end of the day we have a health care system, which is, as I said, more risk health system where, people are trained and it's a good training. It is good that we have it, but they are solidly trained to, not prevent sickness, but cure sickness.

00:27:27:09 - 00:27:42:05

Christian Soschner

So we wait, until the moment until the person becomes really sick and then the health care system kicks in. This means nobody helps people. Actually, on the largest count, to stay healthy.

00:27:42:07 - 00:27:44:01

Vadim Fedotov

I think there's an incredible amount of

00:27:44:01 - 00:28:03:24

Vadim Fedotov

initiatives where people are trying to keep people healthy. I think there's incredible amount of initiatives, and people want to be active where people explained importance of food. There's a lot of things out there. I'm not saying that there's people are not trying. I mean, every single I mean, I grew up as an athlete because people around me had the sports team, had the youth sports clubs, had the access to the gyms and all this kind of thing.

00:28:04:02 - 00:28:26:23

Vadim Fedotov

Let's, let's I don't want to call it black and white. It's not as bad. It's just the educational aspect, the importance of it. People don't fully understand why it's important to do it as early as possible. People don't understand why their bodies have different needs and other people. Those things only come to you, unfortunately, when you're at a stage where like, oh, I don't understand, but I thought, I eat well, well, not not really.

00:28:27:03 - 00:28:50:01

Vadim Fedotov

Your body needs something else. Or I thought I'd take multivitamins. Well, yes. There's multivitamins. The dosage was not enough for your body to catch. Like all those kind of things. You only understand when most of the time it's too late. Because you start doing regular blood testing. Because you had a conversation with your doctor, because you were not happy with the suggestions that you provided, because you start taking pharmaceuticals every single day and you're like, maybe I don't want to take medicine for the rest of my life.

00:28:50:03 - 00:28:57:08

Vadim Fedotov

I think this this things happen later in life because when you're young, you're young, you don't think about those things. You just want to live your life. You have enough other problems.

00:28:57:11 - 00:29:02:10

Christian Soschner

What? I'm curious, what is your customer journey?

00:29:02:12 - 00:29:05:04

Vadim Fedotov

There? I mean, how they come to us or how the.

00:29:05:10 - 00:29:30:16

Christian Soschner

Kid that's just played through with myself? I mean, I use supplements for almost 30 years now. The same brand. Just think it, it helps me. Some people suggested it. Recommended it. Not until early version of the internet and some doctors and some athletes. Didn't change it. I mean, I'm 51. Feel pretty. Well, I'm pretty sure there's a lot that can be optimized.

00:29:30:16 - 00:29:34:23

Christian Soschner

And I would approach you. So what what you do for me.

00:29:35:00 - 00:29:36:03

Vadim Fedotov

I mean, the conversation would be

00:29:36:03 - 00:29:55:13

Vadim Fedotov

following how many supplements are you gonna be taking? And if the supplements are rather limited and I say, Christian, how do you feel you generally. Well then I from psychosomatic success assessment aspect I would not probably start right away with pushing something down to drink, so I would not be the one who's like, pushing other products

00:29:55:13 - 00:30:02:16

Vadim Fedotov

on you because again, you that you now are in a natural state where you are comfortable and feel well about yourself.

00:30:03:10 - 00:30:21:03

Vadim Fedotov

So my aspect would be like, when's the last time you did a blood test? You tell me, come back. Oh, I had done a year ago. More than a year ago. I'd be like, well, probably at 51, a regular blood test at least every six months would be preferred. In the blood test, you would realize that you have certain deficiencies because out of I did

00:30:21:03 - 00:30:27:02

Vadim Fedotov

700,000 blood tests, two people out of several hundred thousand that had ideal markers.

00:30:28:05 - 00:30:35:06

Vadim Fedotov

Chance that you're one of those two is 99 .9. 9%. So the conversation that you and

00:30:35:06 - 00:30:48:18

Vadim Fedotov

I are having is if you take supplementation to support your everyday and you feel good about it, I wouldn't be one day one's going to tell you no Christian change something. But if you come to me and be like, hey, I realize I don't have the energy anymore or my skin elasticity

00:30:48:18 - 00:30:55:11

Vadim Fedotov

is not there, or my hair is, or my muscle or my recovery takes longer, or I don't feel as good, or I don't sleep as well.

00:30:55:13 - 00:31:14:22

Vadim Fedotov

Well, that indication of certain deficiencies in your body as a calcium, magnesium as a zinc, you know, do you have brain fog? This is vitamin B immunity system is vitamin D like there's all those things are coming together where I can better understand like this is the conversation that you would have. So from an onboarding perspective, is, oh, I generally feel good.

00:31:15:03 - 00:31:35:11

Vadim Fedotov

Okay, good. Perfect. Then we as a bionic as the company, we're not there to convert someone who takes vitamin D and takes a vitamin C when they get sick. We want to talk to the people that have 10 or 15 of those vitamin bottles at home, and they don't know which one to take. They take all at once or then and stop taking for three weeks.

00:31:35:13 - 00:31:54:01

Vadim Fedotov

And then they realize, oh, I think they work or they do work. People who are confused were there to help with the selection and with the dosage, and we help them with to evolve over time with the product that supports the health goals. That's that's a conversation that we're having with our clients. That's the customer journey that we have.

00:31:54:04 - 00:32:02:14

Christian Soschner

Okay. So you've taken to the problem, let's assume to say, okay, optimize optimize what you find. Find out what it looks like. What is your optimization path.

00:32:02:16 - 00:32:08:10

Vadim Fedotov

There's two approaches. There's one product that was the initial product, Bionic Pro. So you would do a blood test.

00:32:08:10 - 00:32:15:03

Vadim Fedotov

So it's an extensive plateaus around 50 blood markers. Indicate what deficiencies you have and what doses you need

00:32:15:03 - 00:32:29:03

Vadim Fedotov

to optimize them. And the second one would be a questionnaire. And then the questionnaire which is the integrated questionnaire. You would reply to from your health lifestyle, health habits, food intake medical history or family medical history.

00:32:29:03 - 00:32:49:01

Vadim Fedotov

We would have a better understanding of you who you are. And then based on that, we can provide you the solutions to help you on your health goals. So if energy is a point when cognitive function, libido, sleep quality, recovery, muscle mass, all those things are part of the health goals. The formula will be then selected to you based on what you need.

00:32:49:01 - 00:33:09:09

Christian Soschner

Okay. So to to understand you. Right. Basically you, analyze, the situation of the patient of the client, ask them about the goals, what they want to achieve, where they feel something would be better. And it's not really, really bad enough, and you really stick with them into their lives and find out what their problems are, what kind of solutions they're looking for.

00:33:09:11 - 00:33:14:20

Christian Soschner

And then you match it with your data and your products, and you personalize your product for them.

00:33:14:22 - 00:33:16:06

Vadim Fedotov

And the uniqueness is the following.

00:33:16:06 - 00:33:23:00

Vadim Fedotov

When a doctor has an average hundred and 250 patients, to the pool that the doctor chooses from is very,

00:33:23:00 - 00:33:34:00

Vadim Fedotov

very limited. When you have a database. I mean, we had 8.1 million people reach out to us last year. So we have a database where we understand what solutions are needed for what people.

00:33:34:00 - 00:33:41:02

Vadim Fedotov

And we have the algorithm can now predict what dosage will lead to what results and over what time.

00:33:41:04 - 00:33:44:22

Christian Soschner

So you use artificial intelligence for your recommendations.

00:33:44:24 - 00:33:51:01

Vadim Fedotov

Back when we started that was it was not I saw it was not as popular. If we call the thought

00:33:51:01 - 00:33:56:12

Vadim Fedotov

algorithm and then you have the machine learning aspect with the updates, the algorithm. Yeah.

00:33:56:12 - 00:34:22:12

Christian Soschner

Okay. I think I have a basic understanding of your process. Let me ask you another critical question. Really think about the supplement space. I mean, it just needs to open any fitness magazine. And as a consumer there are so many advertisements of products and our promise being the next best thing and better than all the other things. And it's just, goals and you need to take it and you need to take only this and forget all the rest.

00:34:22:14 - 00:34:33:01

Christian Soschner

Isn't there a lot of skepticism around your company when you present your solution to people? So when what's better with you then or the others on the market? The market is crowded.

00:34:33:03 - 00:34:33:21

Vadim Fedotov

And very simple.

00:34:33:21 - 00:34:42:06

Vadim Fedotov

We're the only company in the market that has a, objective feedback loop. So everything in a company tells a word the best. You cannot. You cannot. They cannot prove

00:34:42:06 - 00:35:10:00

Vadim Fedotov

they're the best. They're just the best at screaming that they're the best. We're the only medical institutions. We're the only company. You know, sports clubs are only a company used by professional athletes all over the world, in all sports for many, many years, because our members and our partners know that every three months or as many letters they do, they will be able to see the efficacy of the product.

00:35:10:02 - 00:35:15:20

Vadim Fedotov

So while everybody screams how good they are, we're like, we're showcasing the actual results.

00:35:15:20 - 00:35:34:06

Christian Soschner

That's a great approach. That's a great approach. So basically, the customer comes to you, with their blood test. You'll find ways to optimize it. And then you tell them in advance, okay. When you take these supplements, you will get that outcome. Observe it for three months, take it to the next blood test and show us the data and come back.

00:35:34:06 - 00:35:37:00

Christian Soschner

And if you complain, we have a solution for you.

00:35:37:02 - 00:35:38:13

Vadim Fedotov

And the product. Well, if if

00:35:38:13 - 00:35:56:17

Vadim Fedotov

the dosage that was recommended does not was does not look does not evolve that the results as quickly as optimization, then the formula will be adjusted accordingly in the future. So it's it's an effort. It's an ongoing journey. People ask us how long they should take bionics. I tell them, how long do you plan on sleeping well and eating healthy?

00:35:56:19 - 00:36:11:06

Vadim Fedotov

It's just part of your lifestyle because micro elements, you know how much so people don't understand. You know how much vitamin to get vitamin D to get 5000 IU of vitamin D, you have 215 x.

00:36:11:08 - 00:36:13:07

Christian Soschner

Hundred and 15 x.

00:36:13:09 - 00:36:39:02

Vadim Fedotov

Or 5000 you, or you can eat 1.8kg of wild caught fish. That's just it. Just to get to the regular dosage. When people talk about things like this, when people are like, I'm skeptical of supplements, I'm like, you can be skeptical of supplements, you can get it out of the food. But the volume of food that you need is so much that you will not be able to adhere to it.

00:36:39:04 - 00:36:52:24

Vadim Fedotov

So supplementation will be part of everyday lifestyle. If you want to have a balanced health results and balanced energy level, because you will not be able to get it from other sources on a daily basis.

00:36:53:02 - 00:37:17:10

Christian Soschner

Let me ask you a follow up question to what you mentioned. The optimum dose of vitamins or, so elements. Let me just put out the book. It was this book. Basically, it's the threads I think it was 20 years ago, almost the optimum nutrition fiber. My question to you is how do you conclude on an optimum value of vitamins?

00:37:17:10 - 00:37:21:12

Christian Soschner

I mean, there are several opinions on the market, and everybody says something different.

00:37:21:14 - 00:37:24:16

Vadim Fedotov

Very simple, very simple. Everybody has a

00:37:24:16 - 00:37:34:11

Vadim Fedotov

target. So if you want to do vitamin D. So for Christian vitamin D levels should be between. It's called 50 to 7. I probably have a probably higher

00:37:34:11 - 00:37:41:17

Vadim Fedotov

for you probably 55 to 75. But let's say that let's say we give you 5000 IU, which is 25 times

00:37:41:17 - 00:37:45:23

Vadim Fedotov

higher that you would normally get a person a daily recommendation, which is 400.

00:37:46:00 - 00:38:16:03

Vadim Fedotov

So you get 5000. And we realize we went we took it from 28 to 52. Then the next one will be 6000. So the dosage that you need is not in any book in this world, because nobody has seen Christian's blood test on a regular basis. So I cannot write you how much I use or dosages. So you need because you are unique and you are where you are today, you will never be again in the future because everything will change.

00:38:16:05 - 00:38:36:09

Vadim Fedotov

So the dosage is whatever the body needs at this given moment and why. What we're trying to get to is there's a clear understanding for optimal ranges depending on your demographic where you need to be. So we understand the optimal range, we understand dosages and we're trying to adjust that. Those are just to get you in this range.

00:38:37:12 - 00:38:47:24

Christian Soschner

It's fascinating. It's fascinating. But I think it's the first time in history, in human history that you have the tools today to really do that for a large scale of customers.

00:38:48:01 - 00:38:48:23

Vadim Fedotov

Nobody had it.

00:38:48:23 - 00:39:00:08

Vadim Fedotov

And the problem, again, this is this. When I started, I one of my first test markets was, Hong Kong. We did the blood test that I need, the parameters that we needed,

00:39:00:08 - 00:39:06:08

Vadim Fedotov

and they didn't have the laboratory in Hong Kong. I had to send that to the US. It took them 30 days to to come back and the results.

00:39:06:10 - 00:39:13:17

Vadim Fedotov

I don't care about your blood test in 30 days, because in 30 days, you're a new human being. So the things that we started off today, you can get the

00:39:13:17 - 00:39:19:01

Vadim Fedotov

results between 2 to 5 days. Now you have a very much, much closer

00:39:19:01 - 00:39:29:16

Vadim Fedotov

window. And the test doesn't cost $7,000. It cost a couple hundred dollars. So the it's becomes more commodity, it becomes quicker, it becomes more

00:39:29:16 - 00:39:31:09

Vadim Fedotov

available.

00:39:31:10 - 00:39:38:06

Vadim Fedotov

And because of what we're going through right now, we can just upload it. It becomes much, much more convenient for the consumer to.

00:39:38:06 - 00:39:46:02

Christian Soschner

And you can crunch the data with artificial intelligence to find better ways to optimize, to get to the patients, to your customers, to the optimal levels.

00:39:46:04 - 00:39:46:12

Vadim Fedotov

That

00:39:46:12 - 00:39:57:14

Vadim Fedotov

is the icing on the cake. This is this is something that I think we were just starting off. I think I've experienced incredible insights and I've experienced incredible in-depth

00:39:57:14 - 00:40:15:03

Vadim Fedotov

research from AI on our basis, on our step. And I think the combination of bionic between being a physical company, because you have a physical product and a digital component because you have the feedback loop with the data, sets us up uniquely, especially in this AI time.

00:40:15:03 - 00:40:39:18

Christian Soschner

It was impossible 30 years ago, 40 years ago, when you just imagine the healthcare systems system in the 80s, what you to, is would be, not really, financially possible for any patient to do that journey. It's really great to hear that when we talk about your customers, what was the best customer feedback that you got?

00:40:39:20 - 00:40:40:10

Vadim Fedotov

I mean, the best

00:40:40:10 - 00:41:12:23

Vadim Fedotov

customer feedback is I mean, there's a lot that would change lives. We changed lives for for people. Some things that we don't, you know, don't advertise. But as a founder, you were taken aback because we have several I mean, tens of women in their 30s, we never had children. And after optimizing them, my brand and levels, were able to give birth, because they realized the deficiencies they had from a folic acid perspective, from a calcium perspective, from certain micro elements that are necessary to conceive.

00:41:13:00 - 00:41:34:00

Vadim Fedotov

We had several people who had certain reactions or capabilities and limitations that were taken aback. We had people who did a blood test without knowing and found out that there are close to having chronic diseases, and we're able to find out that we had people who, had mercury poisoning because the fish that they were eating was bad.

00:41:34:02 - 00:41:52:15

Vadim Fedotov

They would need they felt bad, didn't understand why. And then we got the results and I was like, oh, my God, I can't believe this is happening. So there's a lot of things that we were able to see and support and share it with the consumers on their path to either get better or become better.

00:41:52:18 - 00:42:02:22

Christian Soschner

What about the other side of the customers? The good ones who talk very positively about you. And then there are these critical ones on the other side of the spectrum.

00:42:02:22 - 00:42:28:08

Vadim Fedotov

The critical ones, I think they have the wrong expectation. So supplementation, I always tell people from a health permit perspective, 70% is nutrition. Then it's sleep and activity. And then when you have those three things figured out, you have the mental well-being, and then you have supplementation. People want to buy a, a wonder pill and say, hey, I think bionic.

00:42:28:08 - 00:42:36:06

Vadim Fedotov

Why don't I look better, feel better, sleep better, act better? Well, because it's part of it. If you have a bad diet, bionic is not the solution

00:42:36:06 - 00:42:46:18

Vadim Fedotov

that will get you over the top to a six pack. So there's a lot of people who have wrong expectations. And then the second aspect is, which is very interesting,

00:42:46:18 - 00:42:53:17

Vadim Fedotov

around 30% of the people do not feel a difference, but see it in the blood test result.

00:42:53:19 - 00:43:17:05

Vadim Fedotov

And funny enough or not funny enough, and majority of those people who don't feel a difference but see the difference in the results will still be not happy because they're like, yes, okay, I see I got better, but I feel better. And I thought, I'm going to feel better. And we're like, but you're healthier, you're less inclined to get sick, you're performing higher, your body is in a better state.

00:43:17:07 - 00:43:21:19

Vadim Fedotov

And to those people, that's not as important.

00:43:21:22 - 00:43:30:13

Christian Soschner

So your company's up and running. It's not a concept stage. It's a fully blown company with customers delivering solutions.

00:43:30:15 - 00:43:31:21

Vadim Fedotov

Our company has shipped

00:43:31:21 - 00:43:34:10

Vadim Fedotov

to 73 countries last month.

00:43:34:12 - 00:43:35:13

Christian Soschner

73 countries.

00:43:35:13 - 00:43:43:01

Vadim Fedotov

That's amazing at 8.1 million people. As I said, reaching out with the 237,000 formulas created last year.

00:43:43:17 - 00:43:48:12

Christian Soschner

273,000 factory.

00:43:48:14 - 00:43:50:08

Vadim Fedotov

237,000.

00:43:50:10 - 00:43:53:13

Christian Soschner

Thousand formulas created different formulas.

00:43:53:15 - 00:43:59:16

Vadim Fedotov

It's all unique. How do you do it? That's bionic. That's.

00:43:59:18 - 00:44:03:12

Christian Soschner

Ten. It's secret. What's what's the mission? And the mission of your company?

00:44:03:14 - 00:44:03:22

Vadim Fedotov

It's

00:44:03:22 - 00:44:30:21

Vadim Fedotov

to educate the market that personalization when it comes to health is not a luxury, but it's almost a necessity because everybody is different and we see it every single day. Or people are taking something because it was recommended by someone or because they read about it somewhere. That has either no impacts on their daily lives or maybe even has a negative aspect because they're not in that group that need it.

00:44:30:23 - 00:44:48:00

Vadim Fedotov

We have 28, 25 year old women reaching out to us asking for hormone, hormone supportive vitamin supplements because they read somewhere that's good for Jennifer Lopez, like, that's not how this works. It does not work. There is no pill that works for all. It does not work like that. And if there's the

00:44:48:00 - 00:44:50:23

Vadim Fedotov

pill that works for all, it has a different dosage.

00:44:51:00 - 00:44:54:15

Vadim Fedotov

You and people need to understand that there's $253 billion

00:44:54:15 - 00:45:04:10

Vadim Fedotov

supplement market, and almost 100% of this market is generic. It's average for all access, two pills on a bottle and everybody takes two.

00:45:04:10 - 00:45:12:11

Vadim Fedotov

This and this is and this is what we're trying to change. We're trying to educate the market how important personalization is and what you can expect.

00:45:12:13 - 00:45:17:10

Vadim Fedotov

Once you personalize and have a data backed approach.

00:45:17:10 - 00:45:39:16

Christian Soschner

So you don't go to roots like the pharma industry does still today, to just package certain dosages into place to ship it to pharmacies and then just distribute it widely to the population. Due to recommendation from some physician, you really personalize your product for every single customer.

00:45:39:18 - 00:45:40:23

Vadim Fedotov

We have never had the

00:45:40:23 - 00:45:44:22

Vadim Fedotov

same formula twice in the history of our company.

00:45:44:22 - 00:45:48:09

Christian Soschner

But isn't that logistically really tough to solve?

00:45:48:11 - 00:45:49:05

Vadim Fedotov

That's why

00:45:49:05 - 00:45:55:07

Vadim Fedotov

we're a Swiss made premium company and that, you know, that's what you do.

00:45:55:07 - 00:46:13:20

Vadim Fedotov

I mean, when you're in that space. I'm not saying that the future wave will not include made to measure products. So all the clients. But there are two main products. Barney Pro and Barney Go are personalized bespoke supplements tailored to your needs and goals.

00:46:15:11 - 00:46:33:08

Christian Soschner

It meeting the end of the day that you produce the supplements for every single customer. On a special formula made for that customer. How do you solve that? Logistically, it must be incredibly difficult to get this. This is going to a growing number of customer customers.

00:46:33:11 - 00:46:42:05

Vadim Fedotov

It's it's it's a volume heavy semi-automatic process. But that allows us to stand out.

00:46:42:05 - 00:46:50:03

Vadim Fedotov

And the end of the day is efficacy is what matters. How we get to the efficacy, how much volume it is, how labor intensive it is, is the

00:46:50:03 - 00:46:56:14

Vadim Fedotov

second question. Go to the mic. And I say you are you happy to pay €75 or $75 for a supplement

00:46:56:14 - 00:46:58:00

Vadim Fedotov

every month.

00:46:58:02 - 00:47:23:02

Vadim Fedotov

And if you say yes then I understand I can afford to have personalization for each and one of them. When the market says no, I don't pay more to $30 than when you go back and then do the multivitamins of this world where you just generically ship all them out. But as long as there's people out there who understand that quality and personalization costs money, and as part of the of the costs of the of running the business for that long, we will have a business.

00:47:23:10 - 00:47:28:03

Christian Soschner

In what price range to you operate for your customers to just get a little bit of a feeling.

00:47:28:03 - 00:47:31:00

Vadim Fedotov

85 to $200 a month.

00:47:31:02 - 00:47:38:08

Christian Soschner

75 to 200. This is basically what you pay for, premium supplements on the markets that are not personalized.

00:47:38:10 - 00:47:39:04

Vadim Fedotov

Right.

00:47:39:04 - 00:47:46:00

Vadim Fedotov

But in our case, the customer would get, on average, between 40 to 60 ingredients, and

00:47:46:00 - 00:47:48:12

Vadim Fedotov

including on this price point. So instead of buying

00:47:48:12 - 00:47:55:02

Vadim Fedotov

ten, 15 different ones, you have all of that in Swiss granular in a bottle,

00:47:55:02 - 00:47:57:22

Vadim Fedotov

at a higher level absorption. And because it's Swiss

00:47:57:22 - 00:48:03:16

Vadim Fedotov

made, it's pharmaceutical grade because in Switzerland, supplements require the same regulatory approaches.

00:48:03:18 - 00:48:17:19

Vadim Fedotov

Regulatory setups as do pharmaceuticals. So there's a lot of questions to especially us made supplements because there's no FDA approval in this case because they're Swiss made. It's the highest quality.

00:48:17:19 - 00:48:40:08

Christian Soschner

So you got the question of trust out of the way because I mean, the critical friend can say, okay, even the FDA $200 and they say it's, personalized. And then it gets something shipped from, I don't know, some obscure country somewhere. Antarctica. Nobody lives there anyways. And you put nothing into it. So you really have, the highest quality and it's proven and it's, certified.

00:48:40:13 - 00:48:42:18

Vadim Fedotov

I mean, if it if it would be from Antarctica,

00:48:42:18 - 00:48:56:05

Vadim Fedotov

he would still do the blood test and he would see if it works, it doesn't work. So it's not just import those from Switzerland. It's also important that you do the blood test before and after and you see the efficacy of it. A lot of people can claim a lot of things.

00:48:56:07 - 00:49:00:11

Vadim Fedotov

But nobody can actually disprove data.

00:49:00:13 - 00:49:05:06

Christian Soschner

But I think it is the big problem in the supplement space. There's so many claims, the automotive market and it's really confusing.

00:49:05:12 - 00:49:35:03

Vadim Fedotov

And but those claims are a there are most of them are illegal or be they're made on other. So almost 100% of all supplement companies that make claims or references to medical medical publications or studies. So our studies were not made on their products. The studies were made by universities 30, 40 years ago on a sample size of 15 students, that most of them had a feedback loop that was that was subjectively, which basically was a question.

00:49:35:03 - 00:50:01:06

Vadim Fedotov

Yeah. How do you feel? I mean, there's a company right now that was is growing really big. And last 12 months they launched a company and they put data on their website that, 92% of the people or something like that seen significant improvements. And when you look at the actual publication, it was 20 people over six weeks that were asked once a week how they feel.

00:50:01:08 - 00:50:26:12

Vadim Fedotov

This is not science. This is me telling my buddies once a week to write me a WhatsApp message telling me I feel great and I post them. I say 20 people have confirmed the efficacy of my product, so the most of the supplement companies, unfortunately when they make those claims, they can't back them up. So the consumer starts distrusting all of them because they think they're all the same.

00:50:26:15 - 00:50:48:01

Christian Soschner

That I was this one company, I think it was 10 or 15 years ago. They approached me. It had a multi-level marketing scheme, on top of that. So basically they tried to hire me, friends with me, friend of mine, and when I looked at their product, they said that it was a high priced product and said it will basically solve everything in your life.

00:50:48:03 - 00:51:08:16

Christian Soschner

Also your bank account and all that's connected to that. And when I looked at the product, it was basically three vitamins. I think it was a C and your account and that's it. And that you got to be kidding me. You won a few hundred euros per month for free vitamins. That's ridiculous. How is it for you to operate in a space marketing?

00:51:08:16 - 00:51:10:23

Vadim Fedotov

It's a listen. It's a marketing. It's a marketing

00:51:10:23 - 00:51:16:01

Vadim Fedotov

aspect. It takes time, but people change. I understand

00:51:16:01 - 00:51:30:03

Vadim Fedotov

people start asking questions. There's a lot of right now feedback to one of the biggest players in the market because people found out that 70% of the ingredients are not on the label. Are selling some. You're taking something is 70% of the things that you're taking.

00:51:30:03 - 00:51:50:20

Vadim Fedotov

You don't even know what you're taking. It's not even on the label really. A lot of people are getting better at research. People are getting better at questioning things. And this is something that goes in our favor when you are the one who's trying to set the standard for proven results and transparent feedback loops, then it's also in your favor.

00:51:50:20 - 00:51:53:17

Vadim Fedotov

When people do things, start thinking more critically.

00:51:53:20 - 00:52:06:07

Christian Soschner

But how? How is it for you? I mean, you seem to be you seem to have an honest approach in this area, which is very important to people where a lot of scams are going on how is that for you as an entrepreneur to operate in such a space?

00:52:06:09 - 00:52:07:17

Vadim Fedotov

You take the high road, man,

00:52:07:17 - 00:52:22:22

Vadim Fedotov

listen, I'm I'm 40 years old. I'm okay. I'm not, I'm not I'm not going to sit in the corner and cry because somebody said he has the best supplements. That's fine. At the end of the day, smart people, they do the right thing and then the other people will start following the smart people.

00:52:22:24 - 00:52:36:03

Vadim Fedotov

So we're right now in the area where the smart people are waking up, which means we're a couple of years away from them choosing and setting the direction and other people will lead. Those are will follow those leaders.

00:52:36:05 - 00:52:41:05

Christian Soschner

That's fantastic. How many employees do you have in your company.

00:52:41:07 - 00:52:44:02

Vadim Fedotov

We have around 65 employees.

00:52:44:04 - 00:52:53:08

Christian Soschner

65 employees. I'm curious to. Right. I mean, you have a basketball background, professional sports. It's a team sport. And the questions that I have to you now in

00:52:53:08 - 00:53:04:01

Christian Soschner

this next section is basically about what you learned from sports that you can use in entrepreneurship. What's the best lesson from sports that helps you as a CEO?

00:53:04:03 - 00:53:04:08

Vadim Fedotov

You

00:53:04:08 - 00:53:27:08

Vadim Fedotov

lead by example number one. I you cannot scream at somebody else to run faster, jump higher, or pass the ball if you don't do all those things yourself. You never ask somebody else to do what you're not willing to do yourself. So if you're not willing to mop up the floor, pick up the box, work on the weekends, do overtime and do it all those things.

00:53:27:08 - 00:53:45:17

Vadim Fedotov

Don't expect other people to do it. So you have to be in that regard. Team one finger is not as strong as a fist, so I the team is always going to be stronger. And this is I think I mean, there's there's the proverb if you want to run fast, run around, if you want to run far, you need to run together.

00:53:45:19 - 00:54:12:02

Vadim Fedotov

So this is an aspect where I understand how important communication is. And then things that the taught new sports as well different. So everybody has has a different approach to motivation. Things that work with you doesn't work with somebody else. So communication and adjustment of communication towards that person is very important. So I think those things discipline, the aspect about discipline and the athlete knows it takes 10,000 hours to be become decent at something.

00:54:12:04 - 00:54:23:02

Vadim Fedotov

So I have no I have no illusions about being good at something that I've never trained for. And I have the same approach, other things. So you have to be disciplined, you have to communicate, and you have to lead.

00:54:23:10 - 00:54:45:13

Christian Soschner

I like this points that you mentioned this $10,000. I have read it very often that I it's less about talent. It's more about the hard work people put in. How do you see it with your basketball history, when you saw a lot of great players in your career, how much to their success is attributed to talent, and how much does hard work matter from from the field experience that you have?

00:54:45:16 - 00:55:04:05

Vadim Fedotov

I mean, listen, I was not talented. I was a very hard worker, and I was able to outplay the talented players. But when the talented players work hard, that's when you have. Then that's when you have a chance to be special. So hard work is certainly more, more important than talent. I can guarantee you that. But when you combine those two things, that's when magic happens.

00:55:04:07 - 00:55:30:06

Christian Soschner

I mean, what's the reality when when you look at entrepreneurship, for example, these days in Europe, I very often hear, yeah, half time. And, I still have my, my holidays and 20 hours, a lot more of that. But I want to be a CEO and successful in business. The next chapter, when you look back to your basketball career, what does hard work can you define hard work in hours and describe how a life looks like when someone, really wants to become the next Michael Jordan?

00:55:30:06 - 00:55:31:22

Christian Soschner

For example?

00:55:31:24 - 00:55:50:16

Vadim Fedotov

Listen, I've heard there are people who want to have success and be Instagram famous but cannot work. That's unfortunately, that's the new reality. And this is this is something that it's becoming harder and harder to explain to people because they want to 28 they want to have things that we couldn't dream of when we're when we turn 56 years older.

00:55:50:18 - 00:56:11:13

Vadim Fedotov

I tell people, listen, I mean, when I was an athlete, my day was 530, was a first workout setting was meeting, then we had classes, 1030 was a second workout. Then we had class A, 6 p.m. was our third workout. We did this 13 days in a row with no breaks. We wouldn't go out. We would sit, would sit in the evening, watch film.

00:56:11:15 - 00:56:39:11

Vadim Fedotov

I had a case where I had two knee surgeries, I had a broken nose, arthritis in both of my wrists and and a bad ankle. And I still had to go into class seven class. Because you don't skip, you don't miss things. There was majority of the days my third year, my my third season was I couldn't get out of bed without painkillers and two hours later I still would be on the court diving on balls and and playing as hard as possible.

00:56:39:13 - 00:57:03:06

Vadim Fedotov

So when you get out of this world and you come to the corporate world and somebody says, I'm too old to sit at 930 in my office chair and I can't go to lunch break, and I'm too tired and have to go home by five, you're like, that's not the cloth that were made off, because we experience what real physical limitations are, what real pain is, and this is something that most people will never experience.

00:57:03:06 - 00:57:23:24

Vadim Fedotov

This is why the athletes, when they get to a certain level, their pain threshold, their discipline, their expectations of themselves is just much, much higher. So when I speak to those kind of people who are like, oh my God, I want to do want, I want to move to the buy here. Sure. Yeah, yeah, sure you can. You can walk whatever you want, but you have to actually first do something before getting all those things you want.

00:57:24:18 - 00:57:42:01

Christian Soschner

I mean, doing something is, in the good state is pretty easy. But, then there are the hardest days in the tough days. And you said you had some, some injuries but motivated you. What kept you going to show up then for practice and not just say, okay, let's go screw it and go home and watch the movie.

00:57:42:03 - 00:57:43:11

Vadim Fedotov

That's it. You want to lead by example.

00:57:43:11 - 00:57:56:06

Vadim Fedotov

You can't I can't get mad at my teammates if they start missing practice because they're hurt. If I start missing practice because I'm hurt, I can't get mad at my teammates that are not working as hard as they could. If I'm slacking, I can't. I can't be mad at my teammates.

00:57:56:08 - 00:58:27:06

Vadim Fedotov

If anything that I expect from them, I don't expect from myself. First and foremost. So you need to be that person. I mean, I can I, I went on record, I never understood from a, from a physical capability perspective. I worked corporate for 13 years. I had zero sickness because mentally I was never in a position where I'm like, I am too sick to sit in a chair.

00:58:27:08 - 00:58:34:18

Vadim Fedotov

And that's something that I just think if I wouldn't have the professional athlete career beforehand, I would have never got to that point.

00:58:34:21 - 00:58:40:18

Christian Soschner

So in your professional athletic career, you were the leader of the team and not, just the team player.

00:58:40:18 - 00:58:48:21

Vadim Fedotov

Depends. I mean, in my head, I was the leader. I need to ask my teammates if they considered milliliter.

00:58:48:23 - 00:59:12:13

Christian Soschner

What's the what's the mental trick that you show up, with your best self to practice and not scold like the Austrian stole sometimes we call it Sudan. Yemen. Just have a bring a bad attitude to practice which tracks down the team. But what's the mental trait that you have that keeps you upbeat when your internal radar says, no, actually, it's downbeat.

00:59:12:15 - 00:59:13:01

Vadim Fedotov

Because,

00:59:13:01 - 00:59:35:03

Vadim Fedotov

you know, people are looking to you when you when you put yourself, when you put yourself in the position that you want the responsibility to lead, you cannot be, showing that to a player. And this fair weather player, we cannot just do things when things go the right responsibility is not an on and off switch. It's always with you or it's never with you.

00:59:35:03 - 00:59:59:23

Vadim Fedotov

You can't just have it from time to time. So I love that because it drove me and drives me still to this day. I love responsibility, I love taking taking things under my control in terms of whatever the result is. I know I have nobody to blame but me, and I think this, this mindset also does not allow you to have days off, doesn't allow you to not be moment, doesn't allow you to have good mood.

01:00:00:00 - 01:00:14:19

Vadim Fedotov

You'll always be in a good mood because I understand that you have to portray the good. Doesn't mean it doesn't matter how you feel inside, inside you can feel whatever, whatever way you can do a sideways. But I know that if I feel sideways, it's not going to help the team. I mean.

01:00:14:20 - 01:00:32:10

Christian Soschner

I think the interesting thing that, with entrepreneurship and athletes is that when you practice daily, life happens and there will be bad days and the market will punch you in the face and the market will crack you down and someone will cross your way who tries to destroy you, that that will happen. It's not the question.

01:00:32:10 - 01:00:56:11

Christian Soschner

If it will happen. And when I think about basketball, basketball is a great game. I love it and it's fast, it's fun, it's entertaining, and sometimes there is this interesting situation where one team is leading and the other team is fully aware that whatever they do, they are so far behind in that game they would never win. And you still have, half the game to play until the end.

01:00:56:13 - 01:01:12:05

Christian Soschner

But I would like to explore with you is what keeps a team on the court and not just, hey, okay, let's do this. And we can't win. Let's just go home. Why does the team in such a situation give their everything and still keeps playing?

01:01:12:07 - 01:01:12:17

Vadim Fedotov

There's two

01:01:12:17 - 01:01:29:21

Vadim Fedotov

things. One is pride. You don't want to admit to yourself that you're as bad as you work. For example, the first half second while you're trying to find the small ones. If you were the trainer, you get a coach, you're like, hey, let's try to win the next two minutes. Let's try to win the quarter. Let's try to win the next possession.

01:01:29:23 - 01:01:50:02

Vadim Fedotov

So you start limiting the game within the game and focusing on that aspect, and then you always have buttons to press in terms of personal pride team pride. What are you trying to achieve? We're trying to do. But last but not least, I think the most important part is, hey, let's learn something in this situation for the next games.

01:01:50:04 - 01:02:03:08

Vadim Fedotov

Maybe this game today, this week will not be will not be your best. But is there certain things that you can learn or help you in the future to then win the next game? And I think this is a very important aspect.

01:02:03:08 - 01:02:11:23

Vadim Fedotov

I mean, I played against NBA players, I played against the national team of Spain. We're we're down by 40 points at halftime or something.

01:02:12:00 - 01:02:13:19

Vadim Fedotov

And the coach said,

01:02:13:19 - 01:02:29:16

Vadim Fedotov

show me your pride. I don't want to see anything else. How proud, how proud are you guys? Because we knew we're not as good as them. We knew they're going to beat us. But are you going to just take the beating or are you going to. You're not going to fight back.

01:02:29:16 - 01:02:50:04

Christian Soschner

From what your coach said, how would you transport it into a corporate setting? How can someone use this energy that your coach gave you in that situation? What words can they use to motivate their team when it looks like they're losing?

01:02:50:06 - 01:02:50:23

Vadim Fedotov

The problem?

01:02:50:23 - 01:03:08:06

Vadim Fedotov

Unless you going bankrupt or liquidating, you don't really think you're losing. You think you're having a bad day or a bad week or bad quarter, right? So I think when people are underperforming, there's if if those people are strong and capable and they're underperforming, that means either

01:03:08:06 - 01:03:12:16

Vadim Fedotov

they had the wrong resources or that the wrong goals.

01:03:12:18 - 01:03:14:10

Vadim Fedotov

So you need to find out was that the reason

01:03:14:10 - 01:03:27:23

Vadim Fedotov

or the goals, or is it both? Because if the person is capable and is not performing, in that case, you're the coach, you had the wrong players around him or he's playing in the wrong sport. So this is something that you need to find out and figure out.

01:03:28:02 - 01:03:53:06

Vadim Fedotov

So the goal is to better understand what's going on and then adjust I move. We had a session last week where one of our top performers was not performing this year, and I realized he was in the wrong sport, quote unquote. We had to change the KPIs and his function to adjust to his strengths and capabilities.

01:03:53:09 - 01:04:23:16

Christian Soschner

When we stay a little bit with, with this, with this failing team, I think it's, there are a lot of lessons that can be learned for entrepreneurs. There must be a lot of pressure on the team then. I can imagine internally, what mental frameworks did you develop in sports, in basketball that you can also use in business to really, stay upbeat when the entire environment tries to track you down?

01:04:23:18 - 01:04:24:15

Vadim Fedotov

I think, first of

01:04:24:15 - 01:04:31:21

Vadim Fedotov

all, you need to put everything in in perspective. Always. Sports job, career is part of your life. It's not

01:04:31:21 - 01:04:49:20

Vadim Fedotov

your life. There's things like health, like family. There's certain things that are our core belief that are always above that. This is just a segment I keep telling my team the entire time. Guys are four core priorities is family, freedom, front of fortune, like those things?

01:04:49:20 - 01:04:59:02

Vadim Fedotov

That's the important things. If we can provide that, great. But those things come first. So when you put things in perspective, that helps people, because then when you look at it, there's people

01:04:59:02 - 01:05:07:02

Vadim Fedotov

like Alex Hermosa. If he calls running a business, he calls it a game. He didn't like a game. He puts it in a perspective where it's a game.

01:05:07:02 - 01:05:07:07

Vadim Fedotov

How many

01:05:07:07 - 01:05:25:07

Vadim Fedotov

points can you score? How how do you try it? How did you work like all those kind of things? When you change around from this do or die to a more pleasurable thing, then the pressure becomes also more manageable. So that's how I treat it. I'm like, I, I'm, I wake up happy in the morning. I'm a happy person.

01:05:25:07 - 01:05:41:14

Vadim Fedotov

I'm an optimist. I'll have a bad day. I have a bad. We go back quarter. We had bionic. We had ups and downs. But when you take a step back, life's pretty good. And I should be grateful. And that allows you to, you know, to make the right decisions and have the right approach.

01:05:41:17 - 01:05:46:09

Christian Soschner

That's that's interesting. What was the hardest, time with Bionic that you had to master?

01:05:46:11 - 01:05:47:11

Vadim Fedotov

I think every startup

01:05:47:11 - 01:06:12:00

Vadim Fedotov

goes through that. I mean, when you when you're, you know, days away from being able to, you know, to pay your employees money or when you're, when you're on the brink of, you know, when Covid hit and we couldn't send blood tests, or when, you know, certain limitations started to happening where it was just like certain things that you couldn't prepare for are happening, as you said yourself, there's problems will always arise.

01:06:12:02 - 01:06:18:24

Vadim Fedotov

The question is how you can handle it. And you know, you only fail when you give up. If you don't give up, you don't fail.

01:06:19:01 - 01:06:40:01

Christian Soschner

Yeah, that's true, that's true. I like this word resilience. Actually. And I think basketball playing it, the highest level of basketball is a good way to, to practice it. But not everybody has the chance to do that. What's, what advice would you give to people who say, look, I have my problems with these tough days, but I want to improve in that area.

01:06:40:05 - 01:06:47:00

Christian Soschner

What's what's your advice to them? How can they become more resilient to the challenges life throws at them?

01:06:47:02 - 01:06:47:11

Vadim Fedotov

I think

01:06:47:11 - 01:07:09:03

Vadim Fedotov

you need to visualize things you need to understand, put things in perspective in terms of what's important to you at this moment. And then if what's important to you can be achieved through actions, then it's up to you to impact them. But if things that scare you will make you uncomfortable, you don't really have the means or the resources to impact them.

01:07:09:05 - 01:07:26:13

Vadim Fedotov

Don't let those things make you crazy. So I think the aspect is always what's in my control, and if it's in my control, I will fully focus on it. The things that are not in my control. I should not spend my mental well-being on that.

01:07:26:13 - 01:07:54:06

Christian Soschner

How do you distinguish these two areas in control? In your control, not in your control? I mean, you know, perception can always limit confuse the understanding of what's in control and what's not in control, like politics, for example, somewhere in the world, how do you fight for your life and for your business? How do you separate the area that you can control from clearly from that, that you can't control, so that you can really let go of that?

01:07:54:06 - 01:07:56:16

Vadim Fedotov

Again, I, I'm the CEO of

01:07:56:16 - 01:08:22:12

Vadim Fedotov

the company. Right? I am responsible for three things I control, three things I control to provide the resources for my team to be successful. As a CEO, I'm in charge for business development, to spread and educate and do what we're doing currently about the market and I resolve I do resolutions when there are issues happening.

01:08:22:14 - 01:08:43:00

Vadim Fedotov

So those are the three things I'm responsible for. I have to provide the resources, I have to develop the business, and I have to solve difficult situations. Somebody else has different other aspects. If something happens that is not part of those things that I need to understand. If I'm not impacting them, that I should not worry about them as much as you said, there's political things that are happening right now.

01:08:43:03 - 01:08:47:00

Vadim Fedotov

If I would sit right now and think how my sales would look like in Austria

01:08:47:00 - 01:08:52:16

Vadim Fedotov

after the next election, I'm not sure this would be the most

01:08:52:16 - 01:09:11:08

Vadim Fedotov

efficient, energy expenditure currently in my life, but I can definitely spend more attention to what resources my employees need to deal with. I integrating into their daily lives and how our consumers are starting to analyze what's going on in their body.

01:09:11:10 - 01:09:27:12

Vadim Fedotov

That's something. It's in my control because I can understand, hey, if I make the progress here and invest here, educate here more, I can become a better and more innovative company that makes a bigger impact on the market.

01:09:27:12 - 01:09:35:11

Christian Soschner

You mentioned before that visualization is important for success. Can you expand a little bit more on this concept of visualization?

01:09:35:13 - 01:09:36:02

Vadim Fedotov

I mean, when

01:09:36:02 - 01:09:55:13

Vadim Fedotov

I was an athlete, we had a sports psychologist, and one of the things that really worked well for me is visualizing success, visualizing the feelings that I have when, when, when I achieve success, making a basket, scoring the final point. How would I feel like? How would it sound like what with my goosebumps on my skin be?

01:09:55:17 - 01:10:14:23

Vadim Fedotov

What would people? Crowds scream and you can take this to anything you can right now. Visualize yourself where you want to be in one year. You can right now visualize the body that you want. If you close your eyes right now and you want to have it realistically in 12 months, a different body, it's capable. It's possible. But if you don't even visualize it, then you

01:10:14:23 - 01:10:17:24

Vadim Fedotov

will, you know.

01:10:18:01 - 01:10:24:19

Vadim Fedotov

When you don't know where you're sailing, all the winds are wrong. Okay? So you need to visualize what are you trying to achieve.

01:10:24:19 - 01:10:28:21

Vadim Fedotov

Because then you have the capability to actually get that.

01:10:29:00 - 01:10:39:04

Christian Soschner

Is visualization in our family. Fantastic book, The Secret. Well, just say you have to visualize it and it will come into your life. Is visualization all and everything? Is that enough?

01:10:39:06 - 01:10:39:21

Vadim Fedotov

Of course not.

01:10:39:21 - 01:11:07:23

Vadim Fedotov

It's bullshit, I can visualize, I want to be a billionaire tomorrow. That doesn't make any sense just because I visualized it. There has to be substance, that it has to be a realistic timeline there, and then there has to be certain steps and milestones on the way there. So no, no, no, just because you, you, you put a poster on the wall and look at it every day, that doesn't mean that your husband will arrive on a white horse with a huge diamond ring for, you know, so that's not how this works.

01:11:08:00 - 01:11:11:05

Christian Soschner

That's where it starts. Work needed. At the end of the day.

01:11:11:07 - 01:11:37:09

Vadim Fedotov

Yeah, that's the that's the foundation. But when you combine is that again this is a little bit like with talent. Hard work beats talent if talent doesn't work hard. But when talent and hard work comes together, that's when you have the magic. When you have the foundation of hard work, discipline and patience, and you combine it with visualization, then I think there's a very high chance that you will get as close to it as possible.

01:11:37:11 - 01:11:48:05

Christian Soschner

Let's take little bit longer with hard work and visualization. Let me try to twist it a little bit. There are these visualization maximalists, like, the book The Secret and the Art,

01:11:48:05 - 01:11:57:19

Christian Soschner

the hard working maximalist like Gary Vaynerchuk, for example. Do you know him, an influencer from the United States? Or say you have to work your ass off and everything would be fine.

01:11:57:21 - 01:12:10:15

Christian Soschner

When we see this, these two parts that belong together, What's more important, in your opinion? The hard work or visualization?

01:12:10:16 - 01:12:11:13

Vadim Fedotov

Hard work

01:12:11:13 - 01:12:30:07

Vadim Fedotov

always. It's. Listen, when I hire people, it's it's the will, not the skill. So hiring people with the will to learn something. When you hire people with the skill, they might know something right now. But when the world changed, the world changed very drastically. They will not be able to keep up. So it's always the hard work.

01:12:30:07 - 01:12:58:01

Vadim Fedotov

But if you only have hard work and you can visualize something, you probably will not be a founder. You probably will not be a leader because you only need to look five years from today to know what we need to do today to get there. If I would only just put my head down and work hard and make supplements and deliver supplements and think about where we want to be in five years, I most likely will not grow or lead the company to the next level.

01:12:58:03 - 01:13:03:04

Vadim Fedotov

So it has to be obviously a combination of both, but you always choose the hard work.

01:13:03:07 - 01:13:21:24

Christian Soschner

That effect the fingers. I mean, but what do you start with? There is this one side, two sides. Okay. Before we don't have a clear vision, a clear direction where we want to go. We do basically nothing, just accelerating. We just visualize first, and then we do something. And then there's the other side to say, forget it.

01:13:21:24 - 01:13:37:07

Christian Soschner

You don't need a vision. You don't need to have that clarified. Start working. And when you find out that what you're working on is not working for you, but the next thing, and then try the next thing until you hit your goals, mine, and then comes to fruition. How do you practice this in your company? What is more important for you?

01:13:37:07 - 01:13:44:08

Christian Soschner

What was for first your vision for the company? Or did you first put in the hard work and then the vision crystallized?

01:13:44:10 - 01:13:45:01

Vadim Fedotov

I think you ask

01:13:45:01 - 01:13:53:08

Vadim Fedotov

me why, why, why? I went into health and I said this. My passion is there. But my first job was not passion. My first job was management consultant

01:13:53:08 - 01:14:11:23

Vadim Fedotov

because I thought, it's a great job to find out what industries are interested to me. So I have the hard work for 15 years. First, and then be in a position where I can combine the knowledge that I build the things that I like with the resources that I accumulated, to then go somewhere that I can build something.

01:14:12:00 - 01:14:29:16

Vadim Fedotov

And people come to us. If you come to us out of college, I'll give you a job. If I realize you're a hard worker, then I'll be like, maybe yours. Talents are better need in different areas. You can grow in different areas, become better. But if you just come in and you like. I see myself being very successful soon.

01:14:29:16 - 01:14:32:22

Vadim Fedotov

But you don't want to work hard, you're not going to stay very long.

01:14:32:24 - 01:14:34:23

Christian Soschner

So. But go ahead.

01:14:34:23 - 01:14:48:18

Christian Soschner

So basically worked for 15 years, in your passion area or connected to your passion area, but without a clear vision. What was this? This moment in your life when your vision crystallized?

01:14:48:20 - 01:14:53:19

Vadim Fedotov

I didn't work in my passion area. I think I worked to create a status and create

01:14:53:19 - 01:15:10:17

Vadim Fedotov

a certain, certain foundation to then go into my passion area. My passion areas is health and education. So and the crystallization aspect was, as I said, the moment when I realized that there is a there's a demand. So something in myself for myself and the market doesn't exist.

01:15:10:19 - 01:15:33:24

Vadim Fedotov

So I didn't wake up saying, I'm going to be a startup founder of a health company at the age of whatever, 35. That was not the point. I was like, I'm going to work. I'm trying to be achieve certain milestones in my career. And then while this is happening, I was exposed to this, this niche in the market that nobody was able to solve.

01:15:34:01 - 01:15:40:24

Christian Soschner

Was there any time when you doubted your vision of, thoughts that it's not your

01:15:40:24 - 01:15:53:22

Christian Soschner

passion area anymore, but it really you couldn't get out of it? It's just like, It's true. You back. Was there any any moment of doubt in your life you said, okay, I'm not quite sure if this is the right thing that I'm doing with Bionic.

01:15:53:22 - 01:15:56:24

Vadim Fedotov

No, but Bionic was never the case. I had previous jobs

01:15:56:24 - 01:16:11:05

Vadim Fedotov

where I realized quite. I'm in the wrong in the wrong industry. I'm in passion and I'm not passionate about what I do. And I can tell you that's one of the worst things, especially when you were a I mean, I was a CEO for nine years of my career prior to.

01:16:11:05 - 01:16:37:19

Vadim Fedotov

So I've been CEO for public trade companies, some of the biggest companies, when you're a CEO and you realize that what you're doing is not something that interests you deeply and do it for status, materialistic things and how you feel about yourself, and because you think this is the right thing to do, because everybody tells you this is the right thing to do, that gets very, very uncomfortable very, very quickly.

01:16:37:21 - 01:16:42:23

Christian Soschner

How do you hold yourself? How do you in such times when you said, in other jobs,

01:16:42:23 - 01:16:58:23

Christian Soschner

that you had these moments where said, okay, I'm not quite sure if this is the right thing to do. How do you make a decision for you? What's what's your what are your criteria to say? Okay. It's just to me face and I will push through and then it's gone or it's really something that you need to change.

01:16:59:02 - 01:17:09:08

Christian Soschner

Do you have any criteria sets developed for you to make such decisions to say, okay, let's just fold it and move on? No, it's just a phase. Let's just move forward.

01:17:09:10 - 01:17:10:17

Vadim Fedotov

I think

01:17:10:17 - 01:17:30:18

Vadim Fedotov

passion and interest is not a phase. I think this is something that you're there. But again, you have certain responsibilities. We have responsibilities for people who are appointed. You are hired. You you have a strict multiple as to the teams that you have. You have certain responsibilities in terms of your own lifestyle, expenses that you need to take care of.

01:17:30:18 - 01:17:54:16

Vadim Fedotov

So it's not one of those things where you just wake up one day and you're like, you know, I'll drop everything and I'll, you know, like an American beauty where he drops everything, goes working at McDonald's, selling burgers. Right. So this is not one of those things, but you understand rather quickly that this is just the phase. Like there's jobs you start and you're like, oh, I can see myself here for a long time.

01:17:54:18 - 01:18:07:19

Vadim Fedotov

And then there's career moves that you do and you're like, okay, this is A23, four year kind of thing. And then those two, 3 or 4 years, I have to set myself up for the next thing to find the next thing or create the next thing.

01:18:07:21 - 01:18:14:24

Christian Soschner

Okay. That's clear. Let's go back to your company and the scientific approach that you have. Let's dig a little bit deeper into

01:18:14:24 - 01:18:21:11

Christian Soschner

that area. Can you describe how you include science in your company?

01:18:21:13 - 01:18:21:20

Vadim Fedotov

I mean,

01:18:21:20 - 01:18:50:05

Vadim Fedotov

from a data perspective? Again, you have 50 black markers on a regular basis. The split markers are being reviewed from a medical medical team with dietitians they understand, and they can cross-reference and cross-check other people in that area. So there's always a certain supervision from from a data science perspective where the data has more meaning than just the figures that you see there, because they're intervened with the data sets of people who are similar to that.

01:18:50:07 - 01:19:08:12

Vadim Fedotov

And this is what makes it unique. As I said prior, a doctor only looks at you as one of 100 150 patients. We look at you as part of several hundred thousand people and with indications, inclinations and understandings of potential risks. And this is what makes it unique. When you have a large data set.

01:19:08:14 - 01:19:12:12

Christian Soschner

Do you work with research organizations, together, or do you hire the scientists

01:19:12:12 - 01:19:14:11

Christian Soschner

in your company?

01:19:14:13 - 01:19:17:07

Vadim Fedotov

Both.

01:19:17:09 - 01:19:21:19

Christian Soschner

How does how does a collaboration with a company look like for scientists?

01:19:21:21 - 01:19:33:07

Vadim Fedotov

It would be a medical institution. Medical institutions would be able to have their patients on the system. Their system would recommend to them what the formulas they would need. They would be able to adjust them as they see fit,

01:19:33:07 - 01:19:44:18

Vadim Fedotov

and they would be able to lead the journey of their patients through the platform. Give us feedback from their side, what they would adjust depending on what's going on with their patients.

01:19:44:18 - 01:19:57:08

Vadim Fedotov

So we had integrations with some of the largest medical institutions in Europe, in the Middle East, in the US, where they would use our algorithms and our platform to support their clients.

01:19:57:10 - 01:20:00:05

Christian Soschner

Have you ever considered a collaboration with,

01:20:00:05 - 01:20:11:11

Christian Soschner

clinical organizations who research the area of, treating diseases with supplements, basically to understand better what's different supplements can make in the progression of certain diseases?

01:20:11:13 - 01:20:16:07

Vadim Fedotov

We did two university studies in the past. There was certainly aspic there. I think we're a little bit

01:20:16:07 - 01:20:23:10

Vadim Fedotov

early in our, in our, life cycle as a company. I think this is something that might be become interesting

01:20:23:10 - 01:20:38:04

Vadim Fedotov

more in the, in the near future. But when you build a DTC brand, those things they take away from the market feedback and the product market fit, that you need to find first before you think about things like that.

01:20:38:06 - 01:20:39:08

Christian Soschner

When you consider the product.

01:20:39:09 - 01:20:57:14

Vadim Fedotov

We know that the product worked seven years ago. That was never it, did we? We started with clinical trials, so it didn't make sense to go back to clinical trials. We needed to showcase. That was clinical trials. Were able to prove that there's a product that the masses need. And this is where this is the part of the journey where we have right now.

01:20:57:16 - 01:21:04:09

Christian Soschner

So you, are interested in tackling the mass market, not only the personal mass market, but also.

01:21:04:11 - 01:21:11:18

Vadim Fedotov

Going to want to disrupt the, the, the generic market. So tackling the mass market might be sound a

01:21:11:18 - 01:21:28:11

Vadim Fedotov

little bit too harsh because it is $75 plus premium product. You're not really going after the mass market that starts at $5. We want to disrupt the the generic market and you just need to start with with a point there at this point is like, hey,

01:21:28:11 - 01:21:38:20

Vadim Fedotov

people who are taking several supplements a day, there's a high chance that what you turn to taking is either the wrong thing or has the wrong dosage for you at this given moment.

01:21:38:22 - 01:21:40:11

Vadim Fedotov

And.

01:21:40:13 - 01:21:44:20

Christian Soschner

So the the customers in your company have basically connected

01:21:44:20 - 01:21:51:21

Christian Soschner

to Bionic for decades to come. It's, it's an ongoing collaboration. So it's more of like a collaboration. Basically.

01:21:51:23 - 01:22:07:20

Vadim Fedotov

It's a, it's a it's a mutual journey. And we're incentivized to improve the kind because the client, the patient or client in this case sees the, the data sets. So yeah, we have, we have we have members who have been with us for six plus years.

01:22:07:22 - 01:22:16:14

Christian Soschner

So you have constant interaction with your clients, which is from the dosages. How many clients to yourself.

01:22:16:16 - 01:22:16:23

Vadim Fedotov

So

01:22:16:23 - 01:22:20:01

Vadim Fedotov

last year with 237,000 formulas.

01:22:20:03 - 01:22:25:04

Christian Soschner

37,000 formulas, which means, translating to 37,000 clients at the end of the day.

01:22:25:06 - 01:22:35:07

Vadim Fedotov

So, no, no, the math doesn't work like this, but let's estimate volume, perspective. Yep, yep. So a hundred thousand people that we have feedback loops with. Yeah.

01:22:35:09 - 01:22:52:23

Christian Soschner

And this is a constant feedback loop with patients that is amplified with artificial intelligence. So we have a really great understanding of the global health care system developed. And from, from the data, when we would imagine that you have the potential.

01:22:53:00 - 01:22:53:13

Vadim Fedotov

To.

01:22:53:13 - 01:23:04:15

Christian Soschner

Remodel the healthcare system in the West, let's just stay with Germany. Let's just pick one country, from the data that you have seen in the last ten years, from your experience, I mean, you have a profound experience. This is

01:23:04:15 - 01:23:11:18

Christian Soschner

the point that I wanted to make before with the data. How would you remodel the healthcare system if you had the chance to build it from scratch?

01:23:11:18 - 01:23:13:24

Christian Soschner

How would your healthcare system look like?

01:23:14:01 - 01:23:17:20

Vadim Fedotov

It would be nutrition that health care system would not be

01:23:17:20 - 01:23:35:03

Vadim Fedotov

medical pharmaceutical, that there would be nutrition, that nutrition is the most important thing that you can do for your health. 70% of your health is your nutrition. I would completely revisit from a food map perspective and food ingredients perspective and things that additives that are being put into food.

01:23:35:05 - 01:24:01:24

Vadim Fedotov

This is this. The deficiencies are coming and they're becoming worse and worse every decade because of the processed food, because of the added in our food systems, because of the way the food is being raised in terms of when it comes to to the, to the animals. So we getting to the point where if you want to tackle the overall health issues, you have to go to the food industry first and foremost.

01:24:02:01 - 01:24:03:14

Christian Soschner

To rebalance it.

01:24:03:16 - 01:24:36:08

Vadim Fedotov

We need to, we need to. There is no option that you have no another option. Listen, testosterone is dropping by 1% every single year. The solution drops by 1% every single year because our our body is incapable to handle the handle, the calories and the processed food and the additives and the pollution that is exposed to. If we do not change the, the the things that we intake, we're in 20, 30 years from now, reproduction will be a huge concern for the Western world.

01:24:36:10 - 01:25:04:03

Vadim Fedotov

The reason why the birth birth rates are so low is because reproduction is becoming very, very difficult for a lot of people out there because of the exposure to all those things that we mentioned in other parts of the world. What is a sport is not that high. Reproduction is very, very high. But when we talk about the Western world, the more something is, is is dealt with artificially, the more impact it has on our body function.

01:25:04:05 - 01:25:05:03

Christian Soschner

So if you understood your

01:25:05:03 - 01:25:11:00

Christian Soschner

rights, you would, move the focus from the healthcare system, which is basically treating diseases.

01:25:11:02 - 01:25:11:24

Vadim Fedotov

To.

01:25:12:01 - 01:25:14:23

Christian Soschner

Modify food industry and say this is the root cause.

01:25:15:00 - 01:25:15:12

Vadim Fedotov

Of.

01:25:15:12 - 01:25:21:07

Christian Soschner

All the health problems that we have right now, and you want to change that? How would your optimal.

01:25:21:09 - 01:25:21:21

Vadim Fedotov

Food.

01:25:22:02 - 01:25:25:02

Christian Soschner

Industry look like?

01:25:25:04 - 01:25:32:22

Vadim Fedotov

I think now we're getting a little bit out of this is not my niche, not my space, but my, my, my understanding is if I look at the black market that we're currently seeing

01:25:32:22 - 01:25:46:14

Vadim Fedotov

at the black market that we're seeing with children, with the that we see with, with women who are trying to give birth that we then do not absorb from the food the volumes of micro elements and vitamins that they used to absorb with.

01:25:46:16 - 01:26:11:02

Vadim Fedotov

So the efficiencies are getting bigger. So we understand that the root cause comes from the nutrition quality. So if the root cause for your health deficiencies comes from nutrition quality then you know already. Now where to start with, okay this is not me advocating what the food is. We need to change. We need to look what was changed over the last 20, 30 or 40 years and see what of those things could be reversed if possible.

01:26:11:04 - 01:26:27:08

Vadim Fedotov

Or we need to adjust the product to live in this new world, what we're trying to do. So there's a balancing act here, but this is just I just want to I want to, you know, repeat myself that the foundation for health is is the is the food and.

01:26:27:12 - 01:26:50:15

Christian Soschner

Okay, that's clear. That's key. And your position currently is, since you can't fix the food system that you help people to live in that world for the, for supplements. And when you look at your data, is there really such a huge difference in the last 20 years when you look at the the nutrients that people, got from the food, let's say 20 years ago, it's 2005 and now we're in 2025.

01:26:50:19 - 01:26:56:02

Christian Soschner

You really see that in the data that this is not just storytelling, it's data driven.

01:26:56:04 - 01:26:57:11

Vadim Fedotov

I mean, I so Bionic

01:26:57:11 - 01:27:28:11

Vadim Fedotov

is six years old, so we're not 20 years old. So I can't but there's there is an incredible amount of data on levels like testosterone, an increase in diabetes on a BCT, rates all over the world, especially in the Western world. That indicates the impact of the food industry. Yes. I mean, all you have to do is look at the average calorie intake that has grown from 1600 to 1800, 2100, up to 3100.

01:27:28:11 - 01:27:38:05

Vadim Fedotov

That's average calorie intake for an average person. Yeah, 3800 calories per person. Athlete doesn't eat that.

01:27:38:07 - 01:27:49:21

Christian Soschner

Yeah. When I think back to the 80s, I mean, basically it was a breakfast. And during the day, almost nothing ate. In the evening, you had dinner with your parents and and that was it. And now it's constant snacking. You have food availability. It's everywhere.

01:27:49:23 - 01:27:50:14

Vadim Fedotov

Yeah. And every

01:27:50:14 - 01:27:59:08

Vadim Fedotov

food, every anything you can eat can have, can have 500 calories or more, which used to be a third of your food intake. Wow.

01:27:59:10 - 01:28:18:01

Christian Soschner

I mean, you live in Dubai and I'm pretty sure that Dubai has everything that also the West has. Oh, much better. And food is available. How do you how do you control yourself in that world? What's your advice that you can give? People say, look, I'm really struggling with that. I eat too much food. And to supplement clear.

01:28:18:03 - 01:28:25:05

Christian Soschner

But what is your from day? What is your day to day advice to them to say, okay, look you have to change that. How do you do that?

01:28:25:07 - 01:28:49:17

Vadim Fedotov

You start with protein. Protein is the as the cornerstone of nutrition. Protein is also the most saturated. So it's a sad it fills you up the most. So the most salient, macro. So whatever you do is the rule of thumb is the following. Every person should eat what's called 1.5g of protein per kilogram of lean mass.

01:28:49:19 - 01:29:15:06

Vadim Fedotov

So if you if you weigh I don't know, 100 kilos and you have 20% body fat. So 80kg of body fat, that means you need 120. Grams of protein every day. Right. One and a half looking 120g of protein. Whatever you do is you need to make sure you fill that up first. And because of the moment you fill up the proteins for your diet, it'll be already full enough that everything else on top of will be more difficult.

01:29:15:08 - 01:29:35:18

Vadim Fedotov

So from a macronutrient perspective, protein is the foundation. Protein is the only macro that is necessary for you to remain active and remain from a muscle building synthesis perspective and everything else that you add on top of you. Add the fats on top of the healthy fats, obviously, and then you need the carbs on top for the energy perspective.

01:29:35:20 - 01:29:53:20

Vadim Fedotov

But anybody who struggles from a from a neutral perspective, they don't know where to start. I would tell them, make sure you get your minimum amount of proteins every day as a foundation and take it from there. Everything else. Listen, I can talk about nutrition for hours. And I think this I don't think people came here to listen to that part.

01:29:54:18 - 01:30:00:19

Christian Soschner

That is this great thing. It's a great thing. But you'll see Bionic in the next ten years. What's your journey?

01:30:00:22 - 01:30:22:03

Vadim Fedotov

I mean, next ten years. I want to be in every household that has a that has a concern about around health. I want to be the brand that people trust when it comes to supplementing their daily diets. And I want to increase the feedback loop from a blood test to something that's almost being able to done on a weekly basis, if not daily basis.

01:30:22:05 - 01:30:39:00

Vadim Fedotov

And I think that we're working towards that. We want to be in a world where we're becoming a staple of your daily routine. And the educational aspect is the most important part here.

01:30:39:00 - 01:30:49:16

Christian Soschner

On a daily basis. So to understand it. Right, that's your plan is that your customers get their daily supplements, adjusted to their daily conditions.

01:30:49:16 - 01:30:51:12

Vadim Fedotov

There is a dream that I have a vision,

01:30:51:12 - 01:31:18:00

Vadim Fedotov

where you wake up in the morning, you go downstairs to your kitchen, you your fridge has a scanner, the scanner screens, your face. You put your hand and a screen scans your hand. And based on your temperature, based on your data, your wearable data, your sleep, your face, your sagging as of your eyes, the the the body will be able to tell what's missing, and the machine would create

01:31:18:00 - 01:31:21:06

Vadim Fedotov

the personalized mixture for you for that day.

01:31:21:08 - 01:31:41:10

Vadim Fedotov

So right now with macros, if I had to have a workout, I have more protein. If I had a if I had a cardio, I have more carbs. If I have, difficult, I don't know, something that requires cognitive parts. I have more fat. This is the same thing. I want something that will be able. You will have a machine in your house that will mix ingredients based on what you need.

01:31:41:10 - 01:31:50:05

Vadim Fedotov

It doesn't mean we have to deliver to you every day. It means you have your personalized micronutrients in your house that will be mixed for you every day, depending on what your body needs that day.

01:31:50:07 - 01:32:00:15

Christian Soschner

I mean, I think with the technology, technological advancement of the last ten years, like Apple Watch, for example, or the iPhone, this big corporation is going more towards

01:32:00:15 - 01:32:12:24

Christian Soschner

personalized health. I think the catch it will could be there in the next ten years. But what I can wrap my head around after after listening to you is how would the machine make the supplements in the household?

01:32:13:01 - 01:32:17:14

Vadim Fedotov

It's very simple. It's a, it's it's like a pre container. So you'd have.

01:32:17:14 - 01:32:24:21

Vadim Fedotov

Yeah. We already have a prototype for that. We developed one ready. And so it's basically you fill them you fill it's like a

01:32:24:21 - 01:32:33:07

Vadim Fedotov

cartridge for your printer. Different colors. You have different supplementation. And the supplementation will adjust to what you need. And you have that mixture for that day.

01:32:33:09 - 01:32:35:21

Christian Soschner

And various your routine.

01:32:35:23 - 01:32:37:01

Vadim Fedotov

Micro you.

01:32:37:05 - 01:32:42:06

Christian Soschner

You deliver for your company. You deliver the cartridges basically to the households. Then at the end of the day.

01:32:42:08 - 01:32:51:04

Vadim Fedotov

We're doing the most important part. We're saying what, what, what cartridges do you need? Where do what, what ingredients and you what dosage. That's the role.

01:32:51:06 - 01:32:56:23

Christian Soschner

That would be really interesting to have that, how far away are we from that patient to the to realization?

01:32:57:00 - 01:32:57:20

Vadim Fedotov

I mean, for a

01:32:57:20 - 01:33:04:23

Vadim Fedotov

prototype, I can do it probably next year for a rollout and probably talking about years.

01:33:05:00 - 01:33:26:24

Christian Soschner

Okay, let me ask you a final part of the conversation. What problems do you work on in your company right now? I mean, we have 18,000 people in the network, a lot of investors, a lot of, entrepreneurs. What what problems are you working on where you are looking actively for someone helping you, moving things forward faster towards your vision?

01:33:27:01 - 01:33:50:10

Vadim Fedotov

I mean, from a multi-channel integration perspective, we are always looking for partners for, from a, from an integration distribution aspect. Share the vision and the mission to for personalized health. So anybody who has the connections or the network for the end consumer and has integration capability to automate that and implement that, I think that's a big aspect.

01:33:50:12 - 01:34:17:14

Vadim Fedotov

We're always looking at innovations in this space in terms of delivery or production for development of certain things. So there's research out there on new components or new products. That might be of interest. We're always happy to look at that from an app perspective. We, are updating the app right now with a full integration with all the wearables so people will not only have the blood as well as all the wearables integrated, including eye health coach.

01:34:17:19 - 01:34:37:03

Vadim Fedotov

And so there is an interaction going on with the wearables, with the blood components, with the eye. So any company that does something in a space that can add value from from a user's experience in the app will be more happy to talk to and and the day. Hey, if you have a successful business in the supplement space somewhere in the world, I would love to talk to you.

01:34:37:05 - 01:34:46:22

Vadim Fedotov

We're always open. We already acquired two companies. I'm always very bullish on different kinds of growth. One can be organic, one can be through acquisition. So speak.

01:34:46:24 - 01:34:50:01

Christian Soschner

So you're actively recruiting crowding companies. So you're not only looking

01:34:50:01 - 01:34:55:08

Christian Soschner

for service partners of collaboration partners. You also think about acquisition.

01:34:55:10 - 01:35:03:17

Vadim Fedotov

And we're done that twice. And we're very very experienced and and give it quick feedback that there's interest levels that.

01:35:03:19 - 01:35:07:15

Christian Soschner

What are your top target geographies that you.

01:35:07:20 - 01:35:22:24

Vadim Fedotov

Want? 80% of the US market is already today, 80% US market is 50% of the overall global health. That's the markets. All the other markets, if they're interesting, I'm happy to look. But everything happens in the US when it comes to supplements.

01:35:23:01 - 01:35:29:13

Christian Soschner

But an amazing conversation. Is anything open, in your opinion, that we should, talk in the last minutes of the conversation?

01:35:29:15 - 01:35:32:03

Vadim Fedotov

Thank you Christian, thanks for having me.

01:35:32:05 - 01:35:41:18

Christian Soschner

But in thank you very much for your time. I find it really interesting and I think I would try it out, in the coming weeks. How your company then helps me with your supplements and.

01:35:41:18 - 01:35:43:09

Vadim Fedotov

Good. Yeah. Thanks.

01:35:43:11 - 01:35:46:02

Christian Soschner

Have a great day. See you soon. Bye bye.

01:35:46:02 - 01:36:03:07

Christian Soschner

personalized health is not a luxury anymore. It's the next frontier for everyone who wants to perform at their peak. Vadim Fedotov challenged us to rethink everything from daily nutrition to how we build resilient teams.

01:36:03:09 - 01:36:12:21

Christian Soschner

We explored a future where your supplements and your leadership are tailored to what you actually need, not what the market says you should want

01:36:12:21 - 01:36:31:17

Christian Soschner

in a world of generic solutions and crowded games. Most people settle for average results, but this story is a reminder you get out of life what you put in. Whether that's your health, your company, or your mindset.

01:36:31:19 - 01:36:36:23

Christian Soschner

And the real question here is, are you willing to do the work that others won't?

01:36:36:23 - 01:37:08:18

Christian Soschner

So if this conversation matched your thinking, if you are ready to go beyond one size fits all. Don't let the momentum stop here. Follow the show. Leave a review or share it with someone who never settles for average. Every follow. Every thought for share brings more visionaries into this circle. It fuels deeper conversations with guests like Body and Beats, a network of leaders shaping the future one decision at a time.

01:37:08:20 - 01:37:24:05

Christian Soschner

True progress is never generic. It's personal. It's disciplined. It's for those ready to lead by example. Thanks for listening in and see you next time for another conversation that challenges the status quo.